British American Tobacco (BAT), the London-based tobacco giant, has urged the government to introduce stricter regulations on vaping, including a licensing regime similar to that for alcohol and cigarettes. The company also called for a ban on flavours that it says are designed to appeal specifically to children.
The government is already considering new rules amid rising concerns about youth vaping. A public consultation is underway, with legislation promised for England, Scotland, and Wales as soon as possible after the consultation ends on 6 December.
BAT, which is the third-largest seller of vapes in the UK according to NielsenIQ, wants vape sellers to be licensed and for licences to be revoked from those caught selling to minors. The company also advocates for a ban on soft drink, sweet, or dessert flavours such as gummy bear or cotton candy, which it argues uniquely target young people. BAT does not sell these flavours, but they have been key to the success of competitors like Elfbar and SKE.
A recent survey by the anti-smoking group ASH found that 20.5% of children had tried vaping, up from 15.8% in 2022. The Local Government Association has called for a ban on single-use vapes due to litter and fire risks, as well as their appeal to children.
While experts note that vapes are safer than cigarettes, they still contain addictive nicotine and have unknown long-term health impacts. BAT's UK lead, Asli Ertonguc, expressed concern that a total ban on disposable vapes could lead to unregulated sales and fewer options for adult smokers looking to quit. BAT does not support bans on colourful packaging, advertising, or sports sponsorship, arguing these are important for encouraging smokers to switch. The company sponsors the McLaren motor racing team.
