A 74-year-old shopper has declared that after trying hundreds of creams over her lifetime, one product made a noticeable difference to her wrinkles within just three days. The Tatcha Dewy Skin Cream, now available at a 20% discount in a rare sale, has garnered a devoted following for its plumping and hydrating effects.
Luxury Skincare Brand Tatcha Offers 20% Off Sitewide
Luxury skincare brand Tatcha has unveiled one of its most significant sales of the year, giving customers a rare chance to snap up 20% off some of its most popular products. However, time is of the essence — the offer ends on Saturday.
While Korean skincare has experienced a surge in popularity in recent years, this Japanese-inspired label has cultivated a devoted fanbase since launching in 2009, with its appeal growing even stronger after arriving on UK shelves through Space NK in 2022. Renowned for its high-end formulations that harness fermented superfoods such as green tea, rice and algae, this sitewide Friends and Family event offers a rare window for skincare enthusiasts to stock up on go-to products or sample the brand at a reduced price.
Running until 20 June, the promotion represents one of the few chances outside of Black Friday and Cyber Monday to save on the brand's much-loved range. Discounts are applied automatically across the website, with no code needed.
Dewy Skin Cream: The Star Product
Amongst the standout deals is the iconic Dewy Skin Cream, now reduced from £69 to £55.20. Formulated for dry and dehydrated complexions, the luxurious moisturiser delivers lasting hydration while leaving skin visibly plumper and more luminous.
The formula brings together hyaluronic acid, red algae and Tatcha's signature Hadasei-3 complex — those fermented superfoods mentioned earlier — to draw in and lock in moisture. It also contains squalane to help strengthen the skin barrier, alongside Japanese purple rice, which offers antioxidant defence against environmental aggressors.
Tatcha claims the cream delivers instant plumping and triples hydration levels, while clinical trials revealed it enhanced skin barrier function after a single application. The brand also suggests the moisturiser can diminish the look of dry fine lines within a fortnight, although it's important to highlight that these trials involved a fairly modest sample size of 30 participants.
Over 7,200 Reviews and a 4.8 Star Rating
What has truly solidified its reputation is its impressive 4.8 star rating, drawn from over 7,200 reviews. One shopper described the cream as feeling like her skin 'was being hydrated in a whole new way'.
She said: "The first time I tried this my skin felt like it was being hydrated in a whole new way. It's so luxurious and rich. I love the thicker texture of it and its gorgeous scent. My dry skin cannot be without it, it's so hydrating and calming. I will forever repurchase it."
Another said: "I absolutely fell in love with this cream from the very first use! it makes my skin look instantly radiant, plump, and healthy with the most beautiful dewy glow. The texture is rich yet silky, and it deeply hydrates without feeling heavy, leaving my skin incredibly soft, smooth, and nourished all day."
"I totally get the hype now," a third said. "My skin looks so plump and glowy after using this - not in a greasy way, just genuinely healthy-looking. I put it on every morning and it gives me the perfect base for the rest of my routine. A little goes a long way so the jar lasts forever. Dry skin girls, this one's for you."
However, the cream's thick, luxurious texture didn't appeal to everyone, with some users noting: "Don't like how heavy it feels on my skin. No matter how little I put on."
Another five-star review read: "I have tried hundreds of creams over my 74 years and after 3 days a very noticeable difference. Skin looks plumped and soft and some of the wrinkles have gone. Worth every penny, believe me."
Value and Alternatives
While £55.20 remains a considerable spend for a moisturiser, Tatcha sales are fairly scarce throughout the year, making this an ideal chance for loyal customers to replenish their supplies or for intrigued shoppers to sample one of the brand's most celebrated products at a reduced price.
For those seeking a more budget-friendly alternative, the Beauty of Joseon Dynasty Cream 50ml, £21, is a nourishing daily moisturiser formulated with Korean ingredients to deliver visibly plumper, glass-like skin. Among its key ingredients is Rice Bran Water, which contains an abundance of vitamins B, C and E.
Meanwhile, over at Boots, the haruharu wonder Black Rice 5 Ceramide Barrier Moisturizing Cream 50ml is priced at £19. Featuring upcycled black rice jigemi extract and fermented black rice, it delivers potent antioxidant protection while helping to calm, brighten, and refine skin texture.
More Deals in the Sale
Back at Tatcha, it's not only The Dewy Skin Cream that's discounted. Customers can also snap up savings on recent additions including the Dewy Milk Moisturiser and Milky Sunscreen SPF 50+, alongside bestsellers such as Indigo Overnight Repair.
The promotion also features a range of limited-edition bundles providing extra value. One standout deal is The Dewy Skin and Lips Trio. Originally worth £137, it's now reduced to £102.40 and includes The Dewy Skin Cream, The Rice Wash, and the Kissu Lip Mask.
Each product contains hyaluronic acid, squalane and a red algae blend which visibly plumps fine lines and locks in moisture, alongside antioxidant-rich Japanese purple rice.
The Friends and Family Event continues until 20 June, with complimentary UK delivery available on purchases over £40 and up to three free samples included with every order.
