Marks & Spencer has introduced a new range of 'secret support pants' for men, designed to provide a subtle lift and enhanced fit. The retailer, which is the UK market leader in underwear sales, describes the product as focusing on men's wellbeing and confidence.
The cotton trunks feature a new internal pouch that discreetly lifts and supports throughout the day. Mitch Hughes, director of menswear at M&S, said the pants are 'about helping men feel their most confident' through clever, discreet design.
Launching on Friday evening with influencers Tom Sheard and Stanley Dru, the product has been compared to a male equivalent of the push-up bra. Dru commented: 'Size isn't everything, but confidence is.'
The design draws historical parallels to the codpiece, popular in 15th- and 16th-century Europe, which drew attention to the male anatomy. Notable examples include Henry VIII's prominent codpiece in Holbein's portrait and a chain mail version in Titian's work.
