This Morning viewers were left utterly speechless during Wednesday's show when a guest revealed her eye-watering car insurance premium of nearly £700 per month, sparking immediate outrage across social media.
The jaw-dropping moment occurred during a segment about the UK's escalating insurance crisis, leaving hosts Alison Hammond and Dermot O'Leary visibly stunned by the astronomical figure.
'That's More Than My Mortgage!'
As the guest detailed her financial predicament, social media erupted with viewers expressing their shock and sympathy. Many took to X (formerly Twitter) to voice their concerns about the state of the UK insurance market.
One horrified viewer wrote: "£700 a month for car insurance? That's literally more than my mortgage payment! How is anyone supposed to afford that?"
National Crisis Unfolds
The revelation highlights a growing national crisis affecting drivers across the country. Insurance premiums have been soaring at an unprecedented rate, with young drivers and those living in urban areas facing the steepest increases.
Industry experts point to several factors driving these dramatic price hikes:
- Rising repair costs due to complex modern vehicle technology
- Increased claims frequency post-pandemic
- Higher costs for replacement parts and labour
- Growing incidents of insurance fraud
Viewers Share Their Stories
Following the segment, countless viewers shared their own insurance horror stories, with many reporting premium increases of 50% or more upon renewal despite having clean driving records.
Another viewer commented: "My insurance jumped from £400 to £900 this year with no claims or changes. Something has to be done about this - it's becoming unaffordable to drive."
What Can Drivers Do?
Motoring experts suggest several strategies for managing rising insurance costs:
- Shop around well before your renewal date
- Consider increasing your voluntary excess
- Look into black box insurance for younger drivers
- Pay annually rather than monthly to avoid interest charges
- Ensure your job title is accurately represented
The segment has ignited an important conversation about affordability and accessibility of essential services, with many calling for regulatory intervention to address what they describe as "price gouging" in the insurance industry.
