Morrisons has launched pet and travel insurance for its customers, partnering with insurance specialist Hood Group to offer the coverage. The new policies are tied to the supermarket's More Card loyalty programme, with shoppers receiving 20,000 More Points when purchasing a pet insurance policy and a 10% discount on travel insurance. Every 5,000 More Points can be converted into a Morrisons Fiver for use in-store or online.
New Insurance Products and Coverage Details
Morrisons Pet Insurance offers three tiers of lifetime coverage with annual veterinary fee limits of £2,500, £5,000, and £10,000. Customers also gain access to a UK-based Pet Health Assist Line operated by vets and nurses around the clock. Morrisons Travel Insurance is available in three tiers and includes gadget protection as standard for direct purchases.
Pet insurance policies are underwritten by Burns & Wilcox Global Solutions Limited on behalf of Accredited Insurance (UK) Limited, while travel insurance is underwritten by AXA. Morrisons stated the products are designed to provide straightforward coverage in areas many customers frequently need.
Growing Trend Among Supermarkets
The move follows similar expansions by competitors including Tesco, Asda, and Sainsbury's into financial services. Tesco already offers a wide range of insurance products, while Asda has ventured into motor, home, gadget, and business insurance via partnerships. Sainsbury's continues to operate in the sector after Allianz acquired its home and motor insurance policies previously sold through Sainsbury's Bank.
A Morrisons spokesperson commented: "These new services are designed to make life a little easier by offering simple, good-value options in areas that really matter to our customers."
Industry Reaction
The launch received praise from Hood Group, which created and operates the digital insurance platform underpinning the products. Bruce Reid, Commercial Director at Hood Group, remarked: "Absolutely delighted to see this latest affinity partnership come to life with Morrisons. It's been a genuine pleasure collaborating on the launch of Pet and Travel Insurance for their customers - an initiative that truly reflects their ambition and forward thinking."
Reid added: "Morrisons have embraced the opportunity they can unlock within their estate, recognising the meaningful value they can bring to their shoppers by offering high-quality Pet and Travel insurance products." He characterised the launch as "a brilliant collective effort" involving teams from Morrisons, Hood Group, and insurance partners.
