A poll of 2,000 football supporters commissioned by Samsung has revealed that fans have lost an average of three hours of sleep per match during the World Cup, with late kick-off times taking a significant toll on their daily lives.
Impact on Work and Productivity
According to the survey, 39% of fans admitted to turning up to their jobs exhausted after staying up late to watch matches. Two in 10 (20%) reported that their productivity at work has suffered as a result of late-night fixtures. To cope, 40% rely on caffeine to get through the day, while a third have resorted to taking an afternoon nap.
Commitment to Live Action
Despite the tiredness, fans remain dedicated to following the tournament live. The research found that 28% of supporters would rather lose sleep than miss a major World Cup moment as it happens. This commitment has reshaped Britain's viewing habits, with many fans adapting their routines to stay connected.
Changing Viewing Habits
When watching live is not possible, 49% of fans use their commute to watch highlights and relive key moments. Highlights have become a central part of the new commuter matchday routine, with 47% of supporters using journeys to watch goals and key moments. Additionally, 15% catch up on post-match analysis, and 8% watch fan reactions.
Supporters are also increasingly planning their mornings around the tournament. The survey found that 24% have left earlier than usual or chosen a longer route to finish watching football content before arriving at work.
Upcoming Matches
Spain and France are set to face off on July 14 for a place in the final. The following day, England will take on Argentina in Atlanta, Georgia, seeking revenge for their 2-1 defeat in 1986, which was decided by Diego Maradona's infamous "Hand of God" goal.
