Liverpool have announced a U-turn on their controversial ticket price policy, scrapping plans for multi-year increases after sustained protests from supporters at Anfield.
Policy Reversal
In March, the club had announced a three-year plan that would see ticket prices rise by three per cent next season, followed by increases in line with inflation for the subsequent two campaigns. The policy drew sharp criticism from the Liverpool Supporters Board and sparked protests during Premier League home matches against Fulham and Crystal Palace.
Now, Liverpool have confirmed an inflationary increase of three per cent to general admission tickets for the 2026-27 season, followed by a price freeze for the 2027-28 campaign. The club stated they would use this period to work with the Supporters Board on longer-term solutions to avoid future increases.
Club Statement
In a statement, Liverpool said: “The club and Supporters Board will use the certainty of these seasons to seek longer-term alternative solutions across the game and explore commercial ideas with the Supporters Board in an attempt to avoid future ticket price increases and address issues around affordability and accessibility for future generations.”
The club acknowledged that without wider progress, future inflationary increases may still be required, including for the 2028-29 season, but pledged continued engagement with supporters.
Fan Reaction
The Supporters Board welcomed the reversal of the three-year policy, saying: “Following supporter protests at a locked-in multi-year deal and conversations over the past days, the club has pledged a new proposal that will allow us to examine thoroughly long-term solutions surrounding fan affordability and access.”
They added: “We understand that disappointment at next season's increase in ticket prices will remain for some, but we want to assure fans we will continue talks with the club and do our best to find other ways in the future. We might not have halted immediate increases, but we have stopped three consecutive increases.”
The board thanked Liverpool for listening and engaging, noting that not all club hierarchies would have done the same.
