Jeremy Clarkson has relaxed the rules at his Oxfordshire pub, The Farmer's Dog, by adding an own-brand British wine range following huge customer demand. The pub, which opened in 2024, had previously vowed to serve only British produce but offered no wine until now.
In a statement, the pub said: "There was a time when English wine was like a child’s recorder playing; you wanted to like it, but it wasn’t very good. Fortunately, that time has gone. Thanks to warmer summers and expert farming, Britain grows excellent grapes and makes brilliant wine with them." The new range, named Knollbury Fort, aims to "champion British farming and prove that this country now produces genuinely world-class wine".
This is not the first U-turn at the pub. In 2025, Clarkson began offering ketchup despite previously banning the sauce. Condimaniac ketchup, made by a Chatham-based producer, uses tomato passata from the Isle of Wight, apple cider vinegar from Hampshire, Essex salt, and British sugar and onions. Company boss Kier Kemp said: "Making a 100 per cent British ketchup after Jeremy Clarkson alerted us to the fact there wasn’t one was very hard," adding that Clarkson's Diddly Squat team requested it "as soon as possible".
The former Top Gear host had earlier put up a sign telling customers not to ask for ketchup, and stressed that everything served at The Farmer's Dog is grown by British farmers, with no Coca-Cola or coffee. The pub is located next to Diddly Squat Farm, and Clarkson is hosting Farm-Fest this bank holiday weekend to "celebrate all things farming".
