Greggs has reported a strong start to the year, with total sales rising by 7.4% year-on-year to £800 million, driven by new menu items and shop expansion. The bakery chain, which operates 2,759 outlets, said its new chicken roll and matcha drinks have proven popular, attracting younger customers.
Sales Performance
In the first 19 weeks of 2026, like-for-like sales in company-managed shops increased by 2.5% compared to the same period last year. Total sales, including new openings, reached £800 million. The company has opened 41 new shops and closed 21, with a net target of 120 openings for the year.
New Menu Items
Greggs highlighted the success of new offerings such as the chicken roll, an alternative to its classic sausage roll, and a range of matcha drinks. The chain has also expanded its healthier options, including salads and a new chicken Caesar salad launched last week, to meet growing demand for nutritious and protein-rich foods.
International Expansion
Greggs announced its only international outlet will open at Tenerife South Airport later this month, aiming to capitalize on the millions of travelers passing through annually.
Cost Pressures
The company warned that a prolonged Iran conflict could lead to higher energy costs and overall cost inflation through the end of 2026 and into 2027. Despite this, Greggs continues to appeal to value-conscious customers in an uncertain economic environment.
