Greggs has confirmed a fresh round of price increases across its popular meal deal range, as the company navigates rising operational costs. The sausage roll chain, which operates 2,759 shops, has raised prices on its breakfast and lunch deals, with chief executive Roisin Currie warning that further increases could follow if the conflict in the Middle East continues.
The two-part breakfast deal, comprising a roll and a drink, has risen from £3.15 to £3.25, the Press Association reported. The pre-noon deal had already increased from £2.95 last October. The core lunch deal has been raised to £4.25, while the "big deal" – which includes a main, side and a drink – now costs £5.25, up from £5 when it was introduced in September.
Currie said the price changes had already taken effect and there were no current plans for further increases. However, the company cautioned that a "prolonged" war in Iran could lead to higher cost inflation through the end of 2026 and into 2027, which might eventually be passed on to customers. "If the conflict goes on, there will be an inflationary increase on our costs," she said.
Greggs expects its costs to rise by around 3 per cent over 2026 but has taken steps to mitigate the impact, including securing fixed-price energy and fuel deals and purchase agreements for food and packaging. Currie added that customers remain "worried" about the uncertain geopolitical environment and are focused on making their budgets stretch, which benefits Greggs as a lower-cost food chain.
Meanwhile, the company is expanding its menu with new items such as a chicken roll and matcha drinks, appealing to younger customers, and adding healthier options like a chicken Caesar salad. Greggs opened 41 net new shops in early 2026 and aims to open 120 over the year. Its only international outlet is set to open at Tenerife South airport later this month.
