Health experts have strongly criticised Rachel Reeves' proposal to reduce import tariffs on over 100 food products, including biscuits, chocolate, and baked beans, warning that the policy could worsen the UK's obesity crisis.
Reeves' Cost of Living Package
The Chancellor announced the tariff cuts as part of a broader cost of living support package, which also includes a summer VAT reduction and suspended food tariffs. The plan aims to lower household expenses by an estimated £150 million annually, with supermarkets urged to pass the savings on to consumers.
Health Concerns Raised
Nutritionists and dietitians have voiced alarm, arguing that making unhealthy foods cheaper will likely lead to increased consumption of ultra-processed products. These foods are linked to chronic conditions such as type 2 diabetes and heart disease. The UK is already grappling with a severe public health crisis, and experts believe the government should instead focus on reducing the cost of nutritious options like fruits and vegetables.
Dr. Rebecca Whittaker, a leading nutrition scientist, stated: "We are in the middle of an obesity epidemic. Policies that make junk food more affordable are counterproductive and will only exacerbate health inequalities." The British Dietetic Association has echoed these concerns, calling for a comprehensive strategy that prioritises public health over short-term economic relief.
The debate highlights the tension between tackling the cost of living and addressing long-term health challenges. Critics argue that without accompanying measures to promote healthy eating, the tariff cuts risk undermining efforts to combat obesity and related diseases.



