Argentina have scored in the first half of all four of their World Cup 2026 games so far, and William Hill have boosted the odds on them netting in the opening 45 minutes again from 1/2 to evens for the last-16 clash with Egypt. This is today's standout price boost, according to the Standard's betting team, which refreshes this page every morning.
Today's World Cup Fixtures (July 7, 2026)
- 17:00 BST: Argentina vs Egypt, Atlanta Stadium
- 21:00 BST: Switzerland vs Colombia, BC Place Vancouver
Best World Cup Free Bets and Welcome Offers
Paddy Power offers new customers £50 in free bet builders with a £10 wager at odds of 1/2 or greater, unlocking 5 x £10 free bet tokens. For a full comparison, see our World Cup free bets guide.
Live World Cup Match Odds
Odds for today's fixtures are live and updated instantly. Below are the outright winner odds for the 2026 World Cup, which change significantly throughout the tournament. For a full breakdown, visit our World Cup 2026 odds page.
Top World Cup Betting Offers - July 7
1. Bet365
Bet365 offers daily Super Boosts with hugely inflated odds; 11 boosts have landed so far. New customers can secure up to £30 in free bets. Additional promotions include winnings boosts on bet builders and accumulators, a £250,000 tournament challenge, early payouts if your team goes two goals ahead, and Sub On Play On.
2. Betfred
New customers who bet £10 on any sport receive £50 in free bets. Bettors can also get a £10 free bet by wagering £10 on a bet builder (3+ legs, odds 3/1) for every England match. Other offers include money back on losing accumulators and double-delight & hat-trick heaven.
3. BetMGM
BetMGM's sign-up offer includes £40 in free bets (4x £10 tokens) after a £10 qualifying bet. Bettors can get money back on losing bet builders on selected matches via second chance, and a daily free bet or profit boost through the Golden Spin promotion.
4. Betfair
Betfair offers £30 in free bets for bet builders. Bettors can claim a £10 free bet every week by wagering £10 on an accumulator or bet builder. The 90-minute guarantee means winning match result bets at 90 minutes are paid out regardless of final outcome.
5. William Hill
William Hill provides daily enhanced odds specials, a 50% winnings boost on successful bet builders, accumulator boosts, and enhanced outright bets. New customers get a bet £10, get £30 in free bets offer.
6. Coral
Coral's offer is bet £5, get £30 in free bets (3x £10 tokens). Bettors can get stake refunded on losing bet builders for selected matches, and the Rewards Shaker gives daily bonuses including free bets and odds boosts.
7. Sky Bet
Sky Bet offers a £0.05, get £30 in free bets promotion. £1 free bets are available for every England match, along with free-to-play prediction games. The Sky Bet Club gives a free bet for five or more World Cup wagers, and price boosts are available for every game.
8. Ladbrokes
Ladbrokes offers £30 in free bets (6x £5 tokens) when new users wager £5 at odds of 1/2 or greater. Accumulator bettors get stake refunded if one leg of a 5+ leg acca loses. Daily £5 free bet builder available for shop customers who deposit £10 and wager £10 online.
9. Grosvenor
Grosvenor offers £30 in free bets when bettors wager £10 at odds of evens or greater. New users get a 100% profit boost token, and a 25% boost on World Cup bet builders. Cashback up to £25 on selected matches.
10. Betway
Betway's welcome offer is bet £10, get £40 in free bets (2x £10 bet builder tokens, 2x £10 acca tokens). Regular accumulator bettors can claim £10 in free bets weekly via the Free Bets Club by wagering £25 on accas (3+ selections). Price boosts and Fixture Frenzy free-to-play game offer up to £25 in free bets.
Today's Free Bet Offers
- Midnite: Up to £20 in free bets via free bets club
- BetUK: Bet £10, get a £5 free bet
- Betfred: Money back on losing bet builders (Switzerland vs Colombia, 3+ legs, min odds 3/1, up to £5)
- Betway: Bet £25 on accas (3+ legs) in a week, get £10 free bet
- Tote: Money back on losing bet builders (4+ legs, min odds 3/1, stake back if loses by one leg)
World Cup Price Boosts
- Midnite: Argentina & Colombia to win in 90 minutes, 2/1 to 9/4
- BoyleSports: L. Messi to score in 90 mins, extra time or penalties, 2/5 to Evs
- Sky Bet: L. Diaz 2+ shots on target & G. Xhaka 1+ foul committed, 2/1 to 5/2
- bet365: Argentina to qualify, L. Messi to score & E. Martinez to make 1+ save, 1/1 to Evs
- Betfred: Argentina to win & Argentina most corners, 4/6 to 5/4
How to Select a World Cup Betting Offer
The Standard reviews offers based on welcome offer value and qualifying stake, free bet token structure, restrictions and wagering requirements, and ongoing promotions. Lower qualifying stakes often win out for casual bettors. Free bets split into smaller tokens offer more flexibility. Restrictions on minimum odds, winnings caps, or bet types can reduce value. Ongoing promotions like 2 Up, money back on losing bet builders, acca insurance, and daily price boosts provide return value.
How to Bet on the 2026 World Cup
Understand each betting market before wagering. Novices should start with simple markets like match result or tournament winner. Outright bets offer best value before the tournament, while match betting is safer during play. Bet builders combine selections from one match; accumulators combine from multiple matches. Use acca insurance and bet builder boosts to add value. Set a total tournament budget and stick to it, avoiding emotional bets on your own nation. Responsible gambling tools include deposit limits, time-outs, and self-exclusion via GAMSTOP. Support is available at BeGambleAware, Gamcare, and NHS gambling support.
World Cup Betting FAQs
What are the top World Cup betting markets?
Top markets include outright winner, top scorer, group winners, match result, both teams to score, and player props.
What's the best World Cup betting market for beginners?
The match result market is simplest, covering the result after 90 minutes (excluding extra time and penalties).
Can you bet live on the World Cup?
Yes, every online bookmaker offers in-play betting with a selection of markets updated in real time.
What are the best World Cup betting offers?
The Standard's picks are re-ranked daily. Personal preference matters; acca fans may prefer winnings boosts or risk-free refunds, while others may favor boosted in-play odds.
What are the new rules regarding World Cup betting offers?
The UKGC introduced rules in January 2026: casino bonuses cannot be promoted alongside sportsbooks, terms must be clear and prominent, and a 10x wagering cap applies to free bets from slot sites and online casinos.
Gambling can be addictive. Always play responsibly and only bet what you can afford to lose. Offers and odds are correct at time of publication but subject to change. Terms & Conditions apply.
