A man queuing for water at Wimbledon stumbled upon Evian's refill system and shared his discovery on X, sparking a debate over the £5 price tag for a bottle that offers free unlimited top-ups. The post has garnered over 1 million views, with reactions ranging from outrage to praise.
Evian's Refill System at Wimbledon
Evian, the official water partner of Wimbledon since 2008, launched its refill system in 2024. Spectators can purchase an exclusive reusable Evian bottle for £5, which can be refilled for free throughout the day at designated stations across the venue. A stainless steel version is also available for £25.
The man's video caption read: "Cool feature at Wimbledon: £5 for an Evian bottled water that they will keep refilling for you (with Evian) for free all day (or the next day or next year)."
Mixed Reactions on Social Media
Reactions to the video were divided. One person commented: "Should be free, especially in this heat." Another joked: "Cool. And it's only £5,000,000 for a bowl of strawberries and cream." Some suggested buying a bottle at Asda for £1 and bringing it in, while others saw it as a decent system.
One user said: "Pretty good deal considering UK prices." Another agreed: "Actually this is the best ever for a water company!"
Wimbledon's High Costs
Wimbledon is known for its high prices, with a day out at the tournament often costing a significant amount. Earlier, a visitor expressed shock at the cost of strawberries and cream. With sunny weather forecast, staying hydrated is crucial, and the Evian refill system offers a solution, albeit at a price that some find steep.
Partnership and Sustainability
Evian's partnership with Wimbledon runs through to at least 2027, covering on-court and grounds hydration for players and spectators. The joint sustainability initiative includes reusable bottle systems and refill stations, introduced a few years ago. Players also use a specialised on-court refillable water system, first trialled in 2023.
