A recent taste test has revealed that supermarket-branded versions of the classic breakfast cereal Coco Pops can rival the original Kellogg's product, but at a significantly lower price. With Kellogg's Coco Pops costing £2.85 for a 420g box, many families are seeking cheaper alternatives that still deliver on taste and texture.
Testing the Alternatives
The test compared Asda's Choco Snaps, M&S Choco Pops, Lidl's Cocoa Snaps, and Tesco's Choco Snaps against the original Kellogg's cereal. Each was prepared with a standard portion of milk and assessed for crunch, chocolate flavour, and overall satisfaction.
Asda Choco Snaps - £1.20
Asda's version was noted for its thin, crispy texture but lacked the robust chocolate taste of the original. The cereal lost its crunch quickly in milk, becoming bland over time. It scored 3 out of 5.
M&S Choco Pops - £1.20
M&S offered a strong contender, described as 'toasted puffed rice cereal' rich in vitamins and iron. The chocolate flavour was intense, with a dark chocolate edge, and the milk turned a satisfying chocolatey brown. It earned a perfect 5 out of 5.
Lidl Cocoa Snaps - £1.15
Lidl's cereal was smaller and less colourful, with a sweeter, less rich chocolate taste. It became soggy quickly and was deemed too sickly for some palates, scoring 3 out of 5.
Tesco Choco Snaps - £1.25
Tesco's offering was a close match to Kellogg's, with a sweet and chocolatey flavour. Despite recipe changes that some customers disliked, it remained a strong alternative, scoring 4 out of 5.
The Original Kellogg's - £2.85
Kellogg's Coco Pops maintained their classic appeal, with a unique chocolate coating that is hard to replicate. However, the tester noted that both M&S and Tesco options come very close, especially for children. The original scored 5 out of 5, but the price difference makes supermarket brands a compelling choice.
In conclusion, while Kellogg's remains a favourite, supermarket alternatives like M&S and Tesco offer comparable taste and crunch at a fraction of the cost, making them a smart swap for budget-conscious families.
