Home Bargains has introduced a new skincare line called Peptaze, which shoppers are calling a near-identical dupe for Hailey Bieber's Rhode brand but at a fraction of the cost. The range includes four products: the Peptaze Peptide Glaze Serum (70ml) at £2.49, and the Peptaze Daily Restore Peptide Barrier Cream (130ml), Peptaze Daily Cleanser (200ml), and Peptaze Nourishing Ceramide Milk (160ml), each priced at £2.99. In comparison, Rhode's Glazing Milk retails for up to £32 for a 4.2oz bottle.
Skincare Benefits and Ingredients
The Peptaze line is designed to support the skin barrier with nourishing ingredients such as vitamin E, ceramides, and green tea. These components help achieve a glass-like glow, improve firmness, and enhance elasticity. Suitable for all skin types, the lightweight formulas are ideal for layering with other products, and the Nourishing Ceramide Milk is touted as a perfect base for makeup.
Social Media Buzz
The dupes have gone viral on TikTok, with beauty enthusiasts rushing to purchase them. One shopper, @jessicadavidx, shared her find on social media, captioning it: "Rhode dupe in Home Bargains all of these were £2.99! Let me know if you have tried them!" Responses included comments like "Wow running" and "Omg runninggggggg." Another fan noted, "Home Bargains are slaying the dupe game lately!"
Home Bargains' Beauty Expansion
This launch is part of Home Bargains' broader strategy to offer affordable alternatives to luxury and K-beauty brands. The retailer has previously released dupes for Charlotte Tilbury, YSL, and Korean brands like Medicube, including a PDRN skincare line and microneedling products for just £2.99. The Peptaze range is now available in stores nationwide.
