Eric Trump has become the subject of international mockery following a cringe-inducing promotional stunt in Japan for a new cryptocurrency venture linked to his father, Donald Trump.
A widely circulated video depicts the former president's son participating in a sumo wrestling match against a professional wrestler. The encounter was as brief as it was humiliating, with Eric Trump being effortlessly tossed to the ground within seconds of the match starting.
The spectacle was orchestrated to promote the 'Trump Coin', a new cryptocurrency. The video, which has since gone viral, forms part of a broader and heavily criticised marketing campaign for the digital asset.
Social media users and commentators were quick to react, with responses ranging from utter bewilderment to outright ridicule. Many questioned the rationale behind using such a bizarre and undignified spectacle to promote a financial product.
The incident has further fuelled the debate around celebrity-endorsed cryptocurrencies, which are often viewed by financial experts as highly volatile and speculative investments. Critics argue that these stunts prey on unsuspecting supporters, leveraging a famous name to create a false sense of security around a risky asset.
This is not the first time a Trump-associated crypto venture has raised eyebrows. The market for such coins has proven to be notoriously unstable, with values often skyrocketing and plummeting based on political news cycles and social media sentiment rather than traditional financial metrics.
The failed sumo bout serves as a metaphor for the project itself, critics say: an overhyped endeavour that was quickly brought down to earth.
