As the World Cup knockout stages begin, hydration breaks have become a talking point. At roughly 22 minutes into each half, referees allow a three-minute pause for players to rehydrate, often drawing boos from fans who see them as unnecessary interruptions. However, one energy-boosting drink supplied to competing teams has been identified: Beet It, a functional beetroot shot.
What Is Beet It?
Beet It is a concentrated formula made from 98% beetroot juice, designed to support recovery and performance. According to Barnaby Mallinson, Managing Director of Beet It Sport, elite footballers spend hours preparing their nutrition strategy before a match, including hydration, carbohydrates, and evidence-based ingredients like dietary nitrates. By the time players step onto the pitch, much of the nutritional preparation is already done.
Benefits for Athletes
The drink aims to improve sprint performance, reaction time, decision-making, and increase exercise time to exhaustion, making it ideal for high-intensity sports like football. It has been provided to several World Cup-competing teams during hydration breaks.
Availability and Price
Beet It is available for purchase on Amazon at £29.90 for a pack of 15 shots. This allows fans to access the same supplement used by professional athletes.
