Beckham nets £40m as World Cup deals boost profits
Beckham nets £40m as World Cup deals boost profits

David Beckham has netted another £40m as a key part of his business empire notched up a record year. Newly released accounts show the former England football captain raked it in from a string of lucrative commercial deals in the run-up to this summer's FIFA World Cup.

Profits surge at brand firm

Profits at DRJB Holdings, which looks after the Beckham brand, jumped nearly 50% to £50m last year. That triggered a bumper dividend for Beckham, who still owns 45% of the business, and he has since bagged another £21m payout from the firm.

It caps another strong year for Sir David, who was knighted by King Charles last November and was confirmed as Britain's first billionaire sportsman earlier this year. He also received a star on the Hollywood Walk of Fame in June this year to acknowledge his role in boosting football's profile in the United States.

World Cup commercial deals

Big money deals struck in the run-up to the tournament in North America and Mexico included partnerships with fast food giant McDonald's, communications heavyweight Verizon, and PepsiCo's crisps brand Lay's. Beckham, 51, already has commercial tie-ups with everyone from Bank of America to fashion firm Hugo Boss, with whom he launched an eyewear collection.

The Sunday Times Rich List estimated his and wife Victoria's fortune at nearly £1.2bn, with their wealth having surged from £500m a year ago.

Family feud and brand growth

One major setback for the couple has been son Brooklyn Beckham's feud with his parents. The amateur chef, 27, decided to turn his back on his family after a bitter fallout. He issued a lengthy statement online where he said he had been "silent for years" and accused his family of "trying to endlessly ruin his relationship".

An important part of Sir David's fortune comes from trading on his famous name and image. Revenues at DRJB, which was bought by Authentic Brands Group in 2022, rose by a fifth to £84m in 2025 thanks to "new commercial partnerships and product launches, creating significant momentum ahead of the 2026 FIFA World Cup".

Corey Salter, chief executive of entertainment at Authentic, said: "The recent financial performance has again demonstrated why David Beckham is one of the most powerful global brands in sport, lifestyle, entertainment and much more. It's been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth."

"What these results show is that behind the Beckham brand is a strong and highly effective team within Authentic, set up with the financial discipline and strong fundamentals to continue to grow profitably through 2026 and beyond."