Asda's new own-label ice cream is causing a stir online, with influencers praising its quality and comparing it to well-known brands. The £2.75 caramel-flavoured ice cream features a swirled sauce and bite-sized pieces of crispy caramelised biscuit. One of the most popular aspects is the hard shell layer of caramelised biscuit sauce on top, which many enjoy cracking with a spoon.
New Summer 2026 Flavours
The ice cream is part of Asda's new product launch for summer 2026, which includes flavours such as Loaded Mango & Passion Fruit, as well as improved versions of Loaded Cookie Dough and Loaded Choc Fudge Brownie.
Influencer Reviews
Popular foodie influencers have taken to social media to review the new flavour. Sherene Cyrus, known as All Things Food, told her 157,000 TikTok followers: 'Lately I've really been loving Biscoff, but I've not been liking how things don't taste like Biscoff if they're caramelised biscuit. They taste like knock-offs. This doesn't taste knock-off at all ... I'm sorry, Biscoff, but Asda pulled it out of the bag, and this tastes better than your ice creams.'
Other users commented: 'It’s incredible!!'
TikTok food reviewer Minstrel Munches, with over 160,000 followers, said Asda had 'supplied the goods' with its new Loaded ice cream range. In a video, she sampled all four flavours: Choc Fudge Brownie, Cookie Dough, Mango & Passion Fruit, and Caramelised Biscuit. The Caramelised Biscuit variety was her favourite. She said: 'That's the best ice cream I've had. That is better than Biscoff's Biscoff ice cream. Incredible. That's a 15 out of 10.'
