The Prai Platinum Firm & Lift Crème, priced at £43 for 50ml from M&S, has been hailed by shoppers as an 'over 60s secret weapon' and the 'best way to care for mature skin'. The product has garnered an average 4.6-star rating from 200 reviews, with users reporting plumper, firmer, and younger-looking skin.
Key Ingredients and Benefits
The cream is formulated with ultra-hydrating ingredients like hyaluronic acid, which Prai claims can 'unleash plumper, firmer, younger-looking skin in just 7 days'. It also contains platinum, which 'delivers antioxidants and helps fight free radicals and environmental aggressors', and almond proteins that 'tighten and firm the skin'. The cream is designed for use in the morning and evening after washing the face, avoiding the eye area.
Customer Reviews and Feedback
One shopper commented: 'The best way to care for mature skin—easy to apply, absorbed quickly and exceptional results.' Another said: 'Great cream for face: rich and moisturising, can see a reduction in wrinkles already!' A third added: 'Excellent moisturiser. Feels quite ‘thick’ but absorbs really well. My skin has definitely improved since I’ve been using this, previously it was looking a bit ‘flat’ and dull.'
However, some users noted drawbacks. One reviewer mentioned: 'Personally I find it rather sticky in comparison with Prai's original cream.' Another reported: 'Nice thick cream which goes on easily and feels very soft on skin. However, the only negative I have found is once you apply foundation on top of it, there seems to be a “bobbly effect” layer remaining on your skin and has to be wiped off, and that obviously takes away the foundation layer.'
Alternative Products
For those seeking alternatives, The Body Shop offers a Vitamin E Moisture Day Cream at £18 for 50ml, containing hyaluronic acid and raspberry seed oil for a weightless feel. Kiehl's Ultra Facial Cream is also on sale at £52 (down from £65) for 125ml, providing up to 24 hours of hydration suitable for all skin types.
