A vitamin C gel serum reduced to £12.44 on iHerb has drawn praise from shoppers, with one saying it solved dry skin problems within weeks. The California Gold Nutrition Vitamin C Lifting Serum, down from £19.14, is part of a three-step vitamin C routine currently on sale at the retailer, with prices starting at £12.44.
iHerb claims more than 300 units of the serum have been sold in the last 30 days. The brightening gel serum combines vitamin C with horse chestnut, hydrolysed collagen and rosemary, which the brand says help reduce the appearance of wrinkles while leaving skin firmer and brighter. It can be used morning and night, with the brand recommending application after cleansing and toning.
Shopper reviews on the serum
One shopper said: "I've been using this for the past month; my skin has become super smooth, and you can feel and see the difference. Areas other than my T-zone tend to dry out, and this has definitely solved that problem for me."
Another iHerb customer added: "I love this for its lightweight texture that absorbs well and brightens my skin tone and improves firmness. I like the mild scent."
Other vitamin C buys in the sale
For shoppers preferring an unscented option, Paula's Choice Anti-Aging Antioxidant Serum (£41.65) uses vitamin C to firm, brighten, and improve uneven skin tone. For extra hydration, iHerb's California Gold Nutrition Vitamin C Moisturiser is on sale at £14.35, reduced from £19.14. The lightweight formula targets dryness and dehydration and contains apple, citrus, aloe, white hazel, and cucumber. It has earned more than 4,800 five-star ratings.
One user shared: "I started using this product three weeks ago, and I started seeing positive results in just two weeks. This Vitamin C moisturiser is the real magic for me, the quality is top-notch, the size is amazing for the price, and the scent is pleasant." However, a mixed review reads: "The texture is light and absorbs well, which is great for daytime use. However, I didn't notice any significant brightening effect, even after several weeks of consistent use."
Dry oil serum and stronger formulas
The California Gold Nutrition Vitamin C Brightening Elixir is now £13.07, down from £20.11. Unlike the gel serum, this dry oil serum is designed to brighten the appearance of dark spots, combining vitamin C with azelaic acid and brightening plant extracts.
One customer stated: "I'm so in love with this product. It's very gentle for my sensitive skin. This is not just a Vit C serum but more of an all-in-one serum in a bottle. I love that it has azelaic acid. No sting, no greasy feeling, and it absorbs perfectly into the skin. It gives a healthy glow without making my face oily. So perfect."
Another devotee said: "Light citrus scent with a pleasant smell. The dry oil texture absorbs quickly without greasiness. Benefit: brightens skin and adds glow. I use it daily. Gentle enough for sensitive skin." One shopper noted it is a good starter serum but "personally it didn't benefit me much as I'm used to a stronger vitamin C concentration." For those seeking higher strength, DoSe By VH's Triple Vitamin C 23% Serum + Ferulic Acid (£20) offers a blend of three forms of vitamin C.
