Scottish makeup brand VIEVE, founded by Glasgow-based makeup artist and content creator Jamie Genevieve, is offering 15% off first purchases for newsletter subscribers, bringing the price of its popular Skin Nova primer down to £28. The hybrid product combines primer, moisturiser and radiance enhancer, and is designed to create a subtle, naturally luminous effect without noticeable shimmer.
Developed in South Korea, the formula includes niacinamide to enhance brightness and tackle uneven skin tone, along with Beta Glucan to soothe redness and increase hydration. It is enriched with Rose Water, making it suitable for all skin types, and comes in a single universal shade to remove the guesswork of colour matching.
Celebrity fans of the brand include Claudia Winkleman, Emma Thompson and AJ Odudu. The product has amassed thousands of reviews, with one customer calling it 'the key to glowy makeup' and stating they would use it every day for the rest of their life. However, some users found it 'a little too greasy', while others preferred the Charlotte Tilbury Hollywood Flawless Filter, which is priced at £40.
VIEVE also offers other products in the Skin Nova range, including the Super Skin Nova for extra hydration and the Skin Nova Complexion Balm, which provides more coverage in 20 shades. The Eye Wand eyeshadow stick, available in 11 shades, is another popular item, reportedly worn by Claudia Winkleman.
