Beauty enthusiasts and sun-conscious consumers across the UK are being urged to immediately stop using a popular Australian sunscreen. Naked Sundays, the cult skincare brand, has issued an urgent recall for its flagship SPF50+ Glow + Shield Serum.
The alarming move comes after testing revealed the product may not provide the level of sun protection promised on its label. Using a sunscreen that underperforms its SPF rating carries a severe risk of sunburn, skin damage, and increases long-term exposure to harmful UV radiation.
Which Products Are Affected?
The recall is specific to a single batch of the 40ml size of the Glow + Shield Serum. The affected batch number is BU25P01, with an expiry date of 09/2025. Consumers are advised to check the batch number printed on the side of the product's packaging immediately.
What Should You Do?
If you own a bottle from the recalled batch, you must:
- Stop using the product immediately.
- Return it to the place of purchase for a full refund.
- Contact Naked Sundays directly via their official website for further instructions if you purchased it online.
The Therapeutic Goods Administration (TGA) in Australia, which triggered the recall, has stated that continued use of this batch could lead to "skin damage, skin cancer, and other related health impacts."
A Blow to a Bestseller
The Glow + Shield Serum is a cornerstone product for Naked Sundays, celebrated by influencers and beauty editors for its dual action as a primer and high-factor sunscreen. This recall is a significant setback for the brand, which has built a strong reputation and a devoted following in the UK market.
Customer safety remains the absolute priority. The brand has advised all retailers, including major online and physical beauty stores, to remove the affected batch from sale.
