The Max Factor 'Facfinity' blur foundation, endorsed by Sophie Habboo, delivers lightweight, glowy coverage for £10, meeting the current demand for glass skin and a soft, blurred, natural finish.
The product is described as defining the complexion trend with a formula that perfects skin rather than masking it. It offers lightweight but buildable medium-to-full coverage, moving with the skin for a comfortable, second-skin feel that lasts all day and gives an airbrushed finish.
What the stats say
According to the brand's figures, 95 per cent of women agree the foundation blurs the appearance of imperfections, and 97 per cent agree it feels comfortable to wear. Additionally, 91 per cent say colour stays true all day, and 96 per cent confirm it does not look cakey.
Shades and application
The product comes in eighteen different shades, suitable for a wide range of skin types. It can be applied with a foundation brush, a blender, or simply fingertips to gently blend out across the face, leaving a smooth, blurred finish.
