Strictly Come Dancing star Shirley Ballas has spoken about her bladder health struggles and how a daily supplement helped her regain confidence. The Jude Bladder Health Supplement, which she champions as an ambassador, is currently available for as little as 67p a day for new customers using the discount code REACH20.
Ballas on bladder struggles
In a video on Jude's Instagram account, Ballas said: "My bladder dictated everything. What I wore, where I went and how I moved." She added: "My bladder changed completely after I had my little boy and I was totally unprepared. I'd leak mid-laugh, mid-sneeze mid-dance. No warning, no time to clench, just that awful panic of 'can anyone see the wet patch?'"
The star continued: "By menopause it got worse and no one was talking about it. That's why I love that Jude are helping women feel confident in their bladders again, tackling leaks head-on, not just covering them up in shame."
Product details and pricing
The supplement is described by the brand as a natural, science-backed formula that 'helps calm bladder signals' and 'boosting bladder flexibility' to help users hold for longer. It also works to soothe the bladder lining, according to the brand.
New customers can buy Jude's supplement for as little as 67p a day using the code REACH20 until September 15, 2026. This brings the 12-week plan (subscribe and save), which includes a free starter kit worth £15, down to £60 from £75 for the first purchase. Other options include a 4-week subscription plan at £27.60 for the first purchase (down from £34.50) or a one-off 4-week supply for £31.60 (was £39.50).
Wider context and reviews
Jude notes that women are often told bladder symptoms are 'just part of getting older', highlighting under-addressed gaps in women's healthcare. A survey of 2,000 UK women by the Royal College of Obstetricians & Gynaecologists found that a quarter experience a frequent sudden need to wee, and over half have never done pelvic floor exercises.
Shoppers have praised the product on Trustpilot. One said: "I have been taking Jude now for about 4 months and cannot believe the difference it has made to my everyday life. My bladder is so much stronger and I am no longer running to the toilet every 5 minutes or having embarrassing leaks when carrying something heavy, or laughing, coughing, sneezing. I feel so much more confident now too."
Another reviewer on the Jude website said: "I’ve been using Jude for nearly 2 years now and it has totally transformed my life. The foods I used to avoid I have slowly reintroduced into my diet as my bladder health progressed. I can sleep through the night with no interruptions. I’m no longer wondering where the nearest toilet is. Jude has set me free!"
One five-star reviewer mentioned a minor concern over the smell, writing: "Works well and recommend. I have been talking these for a while and felt so much better. New formula means they smell interesting now but still do the job. Definitely recommend." Another said: "Two capsules every morning, first few weeks didn’t notice anything then I realised I wasn’t always in the toilet or out shopping and looking for a toilet. Within a month I noticed a big difference, now I think it’s 18 months and I’ve not looked back."
The discount code REACH20 is valid for new customers only and applies across the entire supplement range, including subscriptions (first billing cycle only).
