Shoppers are raving about a hair treatment that delivers 'salon treatment at home' in just three minutes. The Olaplex No.3 Plus Complete Repair Treatment (100ml) is available from Sally Beauty for £32, or £64 for a 250ml bottle. Described as a fast, three-minute pre-shampoo treatment, it promises to repair all types of damage, offering 'immediately softer, stronger hair' while reducing frizz and flyaways.
Why it's a hit with blondes
While suitable for all hair types, the treatment is particularly beneficial for blondes. Bleached hair—whether platinum, honey-toned highlights, or balayage—requires extra maintenance to stay strong and healthy. The Olaplex treatment helps restore strands damaged by bleaching, colouring, and heat styling, with the brand claiming it's clinically proven to create three times stronger and softer hair.
The product is protein-free, colour-safe, and powered by patented Olaplex Bond Building Technology. It's said to improve manageability and infuse moisture. To use, apply generously to wet hair from roots to ends, leave for three minutes, then rinse. The brand advises following with Olaplex shampoo and conditioner and using it every one to three washes for best results.
Complementary products and alternatives
Sally Beauty also offers the Wunderbar Vegan Sheer Silver Colour Protect Mask (250ml) for £21.67 (down from £25.49), which neutralises golden shades in blonde and bleached hair. The mask is applied to freshly washed hair for five to ten minutes, repeated one to two times per week.
Other options include the Aveda Botanical Repair Pre-Shampoo Treatment (150ml) from Cult Beauty for £39, which minimises damage before shampooing, and the Living Proof Moisture Rescue Mask (236ml) from LookFantastic for £36, designed to replenish lost moisture.
Shopper reviews
While there are no reviews for the Olaplex treatment on Sally Beauty yet, it has been highly rated on LookFantastic. One shopper said: "This formula honestly feels like magic in a bottle. I was a little sceptical at first about applying it from roots to ends - I couldn't imagine how it wouldn't make my roots greasy while still hydrating the ends. But it works. And it works beautifully. My hair feels so silky afterwards, like I just walked out of a salon."
Another added: "Honestly, it feels like I'm giving my hair a professional salon treatment at home. I highly recommend it to anyone with natural, textured hair who straightens or styles with heat."
Some reviews were less glowing. One wrote: "It works! I had a crispy section from too much dye that it has vastly improved. Only not five out of five because it is very expensive for a very small amount." Another said: "This was my first time trying a product from this brand but it just wasn't for me. I did like the creamy formula but it didn't do anything different than a regular conditioner does for my hair."
Most, however, were pleased. One mum shared: "A little product goes a long way and I loved that you only have to leave (it) on for three minutes. As a mum, my time is very valuable and I can find three minutes to spare in my shower routine! I love this product and (it) will definitely be a repurchase for me."
