As Valentine's Day approaches, a quiet revolution is taking place in men's grooming. Shoppers are increasingly bypassing luxury fragrance counters in favour of a surprisingly affordable alternative that's drawing comparisons to prestigious brands like Creed and Tom Ford.
The £26 Scent Turning Heads
The product causing a stir is the Palo Santo Reserve Collection Cologne Spray from men's grooming brand Cremo. Normally priced at £34.95, it is currently available for just £26.22 thanks to a sitewide 25% discount code. The promotion, using code CREMO25, is valid until 15 February 2026 and includes free shipping on orders over £30.
According to the brand, the scent opens with bright cardamom before settling into a base of dry papyrus and rich palo santo wood. This creates a warm, woody profile that is described as confident but not overpowering, making it suitable for daily wear. The brand advises applying to clean, dry skin on pulse points like the neck and wrists for lasting effect.
Shoppers Swap Luxury for Affordable Luxury
The true testament to the fragrance's appeal comes from customer reviews on Cremo's website. One shopper shared a powerful endorsement, stating their husband, who is "very fussy" and normally wears Creed or Tom Ford, was delighted with the Palo Santo scent.
"Palo Santo - wow what a find!! This smells like a much more expensive parfum," the review read. "It is strong and lasts extremely well... I’d say it’s a strong masculine scent but also has warmth and is quite sexy! A win for both of us."
Another customer echoed this sentiment, calling it their "new daily scent" and claiming it "puts a lot of expensive colognes to shame."
A Complete Grooming Routine for Valentine's
Cremo is positioning its Eau de Toilette and body wash sets as thoughtful, low-effort gift options for the upcoming Valentine's Day. To complement the cologne, the brand also offers a Palo Santo Reserve Collection Body Wash for £13.05.
This body wash, which shares the same cardamom, papyrus, and palo santo fragrance, has earned a stellar 4.9-star rating from shoppers. Reviews praise its pleasant smell and effective lather, with one user noting it leaves skin feeling smooth.
While the Palo Santo range is a standout, Cremo's other popular scents like Spice & Black Vanilla Eau de Toilette and its classic Shaving Cream remain firm favourites. For those seeking alternatives elsewhere, retailers like Lookfantastic and Boots offer other fragrances, such as Versace The Dreamer for £25. However, the overwhelming positive feedback and significant discount make Cremo's Palo Santo a compelling choice for gift-givers this February.
