KFC has announced the return of its Double Down burger to UK restaurants after nearly a decade off the menu. The bread-less sandwich, which replaces traditional buns with two fried chicken fillets, will be available from March 6 for a limited four-week period.
First introduced in 2014, the Double Down features two slices of cheese, bacon, and a choice of mayo or spicy sauce between the chicken fillets. KFC has sold over 10 million of the fan favourite since its original launch.
Nick Chavez, KFC's chief marketing officer, said: "We realise leaving the buns behind isn't for everyone, so our newest Bacon & Cheese Chicken Sandwich was designed for those who are looking for the 'craveable' taste of bacon and cheese added to the chicken sandwich perfected by the fried chicken experts."
The burger was previously discontinued in 2014 after failing to meet sales targets, but it generated significant buzz and fans have been clamouring for its return. KFC said it is "answering the call" by bringing back the item.
Social media reactions have been mixed, with some fans expressing excitement: "Finally! But don't take it away again," and "It's been YEARS since I tried it! Can't wait for the return!" However, others questioned the concept, with one user asking: "Bread get expensive again? How do people eat this?"
The return comes after KFC recently removed other menu items such as wings, popcorn chicken, and cookies, disappointing some customers. The chain is testing new products to compete with rivals like Chick-fil-A and McDonald's.
