Greggs has unveiled a brand new addition to its menu for 2026: a chicken sausage roll, priced identically at £1.35 to the classic pork original. This poultry pastry marks the second major variation following the successful vegan sausage roll launch in 2019, expanding the bakery chain's affordable comfort food offerings.
A Sheltered Discovery in Edinburgh
During an unpredictable April downpour in Edinburgh, seeking refuge in a local Greggs bakery led to the discovery of this new launch. The chicken roll, described as essentially a chicken version of the iconic sausage roll, was immediately available for purchase. Staff noted the item had been flying off the shelves since arrival, with only two remaining during this visit.
First Impressions and Packaging
Visually, the chicken roll presented a noticeably paler pastry compared to the rich, deep golden hue typically associated with Greggs' pork sausage rolls. This initial observation might not inspire confidence, but appearances can be deceiving when it comes to baked goods.
The Taste Test in Princes Street Gardens
With the rain clearing, the tasting commenced in Edinburgh's Princes Street Gardens. The first bite revealed a pastry that maintains Greggs' signature quality: perfectly crisp, buttery, and with that characteristic slight greasiness found across their bakery items.
Flavour Profile and Texture Analysis
The chicken filling proved noticeably leaner than its pork counterpart while delivering a lovely herby flavour that was thoroughly enjoyable. The combination created a rich, indulgent experience comparable to the much-loved original, yet with a distinct poultry twist that some may find preferable.
Comparison to Other Greggs Offerings
For traditionalists who favour heartier pastries like mince pies or the deeply savoury original pork sausage roll, that classic option remains the go-to choice. However, for those who find traditional sausage rolls somewhat stodgy and prefer lighter alternatives such as the creamy chicken bake, this new chicken roll presents an appealing middle ground.
Personal Preference and Market Position
While the vegan sausage roll remains a personal favourite for some due to its perceived superior flavour profile compared to the pork original, the chicken roll establishes itself as a worthy contender. It successfully carves its own niche within Greggs' expanding menu without attempting to directly replace the British classic.
Final Verdict and Consumer Impact
Greggs' chicken sausage roll absolutely warrants a try, offering the same comforting richness as the original while providing a leaner, herb-infused alternative. The bakery chain continues to demonstrate its ability to innovate within the affordable pastry market, giving customers more choice without compromising on that distinctive Greggs quality that has made their sausage rolls a national institution.
