Nearly half of British adults are ready to give up takeaways after repeated disappointments with cold food and long waits, according to research for Chicago Town.
The study found that 43% of Brits are fed up with spending money on food that does not taste great, while 36% are upset when their dinner arrives cold. Hungry customers also reported missing items from their deliveries and complained about expensive delivery charges and delays.
Habit Hard to Break
The findings show that 48% of Brits want to kick their takeaway habit because of these repeated disappointments and are looking for other options. However, the poll revealed that even though people are frustrated, more than one in four (28%) still find themselves unable to avoid ordering at least once a week.
Whether it is a treat, a serious craving, or simply not having the energy or ingredients to cook, Brits are still turning to deliveries as a default. Hungry customers are also returning to restaurants they swore they would never go back to, with more than a quarter (28%) admitting they were giving them one more chance.
Reasons to Stay In
One of the top reasons Brits may steer clear of the apps and opt for an easy pizza night at home is to save money (37%). Meanwhile, one in five (21%) are sold on how simple it is, with little washing up and no waiting for someone to arrive with an order. A similar number loved the idea of having a meal in the freezer ready to go.
The study, which quizzed 2,000 British adults, comes as Chicago Town launches its 'Why Order When This Is At Home?' campaign. It encourages Brits to stop putting up with disappointing deliveries and rediscover the pizza that is waiting in their freezer.
Rachel Bradshaw, Head of Marketing - Pizza at Chicago Town, said: "We all know that feeling when you’ve been looking forward to takeaway and ordered in, only to be let down. Yet, what's interesting is that we still keep giving it another chance. With Chicago Town, you've got a hot, generously topped pizza with an indulgent stuffed crust ready to enjoy straight from the freezer. Because when pizza this good is already at home, why order in?"
