A recent taste test of supermarket own-brand chocolates has revealed that Sainsbury's and M&S offer strong competition to Cadbury, with Sainsbury's milk chocolate bar emerging as the best value option. The test compared Cadbury's milk chocolate bar (£2 for 200g) with own-brand bars from Asda, Tesco, Sainsbury's, and M&S.
Asda's milk chocolate bar (£1.20 for 200g) was easy to crack but did not melt easily in the mouth and left a slightly strange aftertaste. The tester noted it was not a favourite but suitable for baking. Sainsbury's milk chocolate bar (£1.30 for 200g) was much nicer, melting easily with a pleasant, non-artificial taste and perfect texture for baking.
Tesco's milk chocolate bar (£1.20 for 200g) was disappointing: hard to bite, grainy, and did not melt well. In contrast, M&S's Belgian chocolate bar (£2.10 for 180g) was rich, creamy, and smooth, melting beautifully. The tester preferred M&S over Cadbury, but for the best price, Sainsbury's was the top pick.
