Boots Rolls Out Jo Malone London to 39 Stores Nationwide

Boots has launched Jo Malone London in 39 stores across the UK and online, marking the brand's widest retail availability to date. The luxury perfume brand, founded by perfumer Jo Malone in 1994 and now owned by Estée Lauder, is known for its minimalist aesthetics and unique scent portfolios.

Launch Details and Locations

The rollout, which began today (August 4), includes two Scottish locations: Edinburgh Fort and Glasgow Fort. Other notable stores include Battersea Power Station (Boots Beauty), Belfast Donegall Place, Birmingham Bullring, and London Covent Garden.

According to Boots, the partnership brings Jo Malone London "to more locations nationwide than any other retailer." The brand also operates standalone boutiques, with around 10 in Scotland, and is available at other retailers such as John Lewis and Selfridges.

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Product Range and Promotions

Shoppers can now purchase bestselling scents like Lime Basil & Mandarin and English Pear & Freesia. To celebrate the launch, customers buying either the new Sea Salt & Bergamot or Wood Sage & Sea Salt cologne in selected stores or online will receive an exclusive gift, including a limited-edition sea monster key ring and a 9ml cologne, while stocks last.

The launch responds to customer demand, with Boots receiving "thousands" of search requests for the brand online. It joins over 400 luxury and niche scents available at Boots' fragrance-only concept store opened in London last October.

Shopper Reactions and Executive Comments

Shoppers have expressed excitement on social media, with one commenting "This is MEGAAA," another saying "Yassssssssss," and a third exclaiming "Okay this is HUGE."

Lizzie Brady, Vice President General Manager, Jo Malone London UK, said: “Launching in the UK’s leading health and beauty retailer marks an exciting moment for Jo Malone London. This milestone allows us to expand our reach and introduce the brand to new audiences through a curated edit of our most-loved scents.”

Chelsey Saunders, Director of Fragrance, Skincare and Haircare at Boots, said: “This is a landmark moment as we welcome Jo Malone London to Boots, bringing one of Britain's most iconic fragrance brands to our customers nationwide. It’s a celebration of modern British beauty at its best, where heritage meets inclusivity. We're passionate about making the best of beauty more accessible, and this launch gives even more people the opportunity to discover, experience and fall in love with Jo Malone London's timeless fragrances.”

Full List of Boots Stores

Edinburgh Fort, Glasgow Fort, Battersea Power Station (Boots Beauty), Belfast Donegall Place, Birmingham Bullring, Bristol Cabot Circus (Boots Beauty), Brighton North Street, Bristol Cribbs Causeway, Bournemouth Castle Point, Cardiff Queen Street, Chester Broughton, Dartford Bluewater, Derby Derbion, Dudley Merry Hill, Gateshead Metrocentre, Hull St Stephen's, Leeds Trinity, Leeds White Rose, Leicester Fosse Park, Lisburn Sprucefield, Liverpool Clayton Square, London Brent Cross, London Broadgate Circle (Boots Fragrance), London Covent Garden, London Stratford, London White City, Manchester Market Street, Manchester Trafford Centre, Milton Keynes Crown Walk, Newcastle Eldon Square, North Shields Silverlink, Nottingham Victoria Centre, Oxford Cornmarket Street, Plymouth Drake Circus, Sheffield Meadowhall, Solihull Sears, Stockton-on-Tees, West Thurrock Lakeside, York Coney Street.