Boots has launched a limited-edition K+J Beauty Skin Edit, a nine-product collection of Korean and Japanese skincare brands, now available for £35. The set's contents carry a combined value of £140.68, representing a saving of around 75% on the recommended retail price.
What's Inside the £35 Beauty Box
The set includes products from popular brands such as Beauty of Joseon, Dr.Reju-All, Purito, Dr.Jart+, Haruharu Wonder, Biodance, and Curél. It features six full-size products and three deluxe-sized skincare favourites, including cleansers, moisturisers, SPF products, targeted treatments, and makeup.
One standout item is the Dr.Reju-All Advanced PDRN Rejuvenating Cream, which has a standalone value of £25.90. This cream, developed by doctors and pharmacists, combines PDRN, Niacinamide, Panthenol, Collagen, and Hyaluronic Acid. It has sold over one million units in six months in Korea and frequently sells out in local pharmacies.
Customer Reviews and Reception
Customer reviews are largely positive. One five-star review noted: "I have been using it twice daily and saw visible results from probably day four. My skin feels amazing and the redness in my cheeks has vastly reduced." Another added: "This product has changed the game for me. I have extremely dry skin and have never found any combination that kept me hydrated for more than 30 mins."
However, not all feedback is glowing. A three-star review stated: "I bought this because a friend of mine was saying it was amazing. I didn't really get the hype. I have quite a good skin routine already, so I couldn't tell the difference."
Other K-Beauty Sets on the Market
Other retailers also offer K-beauty sets. Sephora's Best of K-Beauty set is priced at £45 and includes brands like Aestura, Beauty of Joseon, Dr. Althea, and Dr. Jart. At Selfridges, The K-Beauty Skincare Kit is worth £129 but priced at £60. LookFantastic's K Beauty Edit is £40 but worth over £115, featuring brands like Innisfree, Haruharu, Biodance, and Dr Jart.
Boots has reported that sales of K-beauty products increased more than fivefold over the past year, with one Korean skincare product sold every 11 seconds last year.
Full List of Products in the Edit
- Beauty of Joseon Matte Sun Stick Mugwort + Camellia (full size)
- Dr.Reju-All Advanced PDRN Rejuvenating Cream 20ml (full size)
- Dr.Jart+ Hydro Firming Mask with Hydrolysed Collagen (full size)
- Haruharu Wonder Black Rice Bakuchiol Eye Cream (full size)
- Laka Fruity Glam Tint in Shade Salty (full size)
- Curél Deep Moisture Spray (full size)
- Biodance Collagen Gel Toner Pads (10 pack)
- Purito Oat-In Calming Gel Cream
- Genabelle PDRN Vita Toning Ampoule
