As the winter chill tightens its grip and energy bills remain a pressing concern for households across the UK, a popular high-street retailer has unveiled a major discount on a cosy solution. Boots has launched a limited-time flash sale, cutting a significant £50 off the price of the Dreamland Intelliheat Faux Fur Warming Throw, bringing its cost down to just £71.
A Warm and Cost-Effective Winter Essential
With central heating proving expensive to run, electric heated throws have become a must-have for staying warm without breaking the bank. The Dreamland model is particularly economical, with reported running costs of just one penny per hour. This makes it a vastly cheaper alternative to heating an entire room, allowing users to stay comfortably warm on the sofa or in bed for a minimal daily outlay.
The sale forms part of a wider Boots promotion where shoppers can use the code COLD10 to save 10% on various cold weather essentials, even on items already reduced. While the Dreamland throw normally retails for £129.99, it was already marked down to £79.94 online. Applying the promotional code takes the final price to £71.94, effectively a saving of over £50. This offer is only available until January 14, 2026, giving consumers a narrow window to secure the deal.
Features and Rave Reviews from Shoppers
This isn't just any heated blanket. The Dreamland Intelliheat Faux Fur Warming Throw boasts a range of features designed for convenience and comfort. It comes with six adjustable heat settings and a built-in auto timer that can be set to switch off after one, three, or nine hours for peace of mind. Generously sized at 120cm by 160cm, it is crafted from a soft, plush faux fur that provides insulation even when not powered on. For easy care, it is machine washable.
The product has garnered impressive feedback from Boots customers, holding an average rating of 4.7 out of 5 stars. One long-term user provided a glowing testimonial, stating: "I bought my first one eight years ago and I love it. Reliable and luxurious. Still works... A game changer and so cheap to run." Another reviewer called it "absolutely lovely" and a "definite ‘must have’ for the winter."
While most reviews are positive, a small number of buyers noted minor drawbacks. One mentioned that the colour in person had a slight ginger or peach tint not visible in product photographs, while another commented on some shedding from the faux fur material.
Alternative Options If You Miss the Sale
For those who might miss the Boots promotion, there are similar heated throws available from other retailers. For instance, Lakeland is currently offering the StaySnug Bubble Faux Fur Heated Throw for £49.99, reduced from £59.99. Dunelm also sells a Teddy Electric Throw, with prices ranging from £40 to £75 depending on the size selected.
However, the combination of the substantial discount, the trusted Dreamland brand, the multiple heat settings, and the ultra-low running cost makes the Boots offer a standout deal for anyone looking to combat the cold efficiently this winter.
