The most anticipated shopping event of the year is approaching, bringing unprecedented savings for British households seeking better sleep. Black Friday 2025 has officially begun its early discount phase, with mattress retailers already slashing hundreds of pounds off premium models.
Unmissable Early Discounts
Leading brands including Simba, Eve Sleep, Dusk and Hypnos have initiated substantial price reductions, with some offers reaching over £500 in savings. According to Sarah Jones, Assistant IndyBest Editor at The Independent, even more significant discounts are expected when Black Friday officially commences on 28 November 2025.
Considering people spend approximately one-third of their lives sleeping, investing in a quality mattress represents one of the most important purchases for physical wellbeing. The current sales present a rare opportunity to acquire premium sleep products that rarely see significant discounts throughout the year.
Expert-Tested Recommendations
As The Independent's designated sleep specialist, Jones has personally tested dozens of mattresses across various categories, including memory foam, hybrid and pocket-sprung designs. Her extensive testing experience, which even includes cot mattresses evaluated with her daughter's assistance, provides authoritative guidance for consumers navigating the overwhelming number of options.
The most impressive early Black Friday mattress deals currently available include:
- Simba Hybrid Luxe Mattress, Double: Reduced from £1,699 to £1,189.30 at Simbasleep.co.uk
- Hypnos Ortho Support 7, Double: Discounted from £1,299 to £1,079 at Mynextmattress.co.uk
- Dusk Memory Foam 2,000 Pocket Sprung Hybrid Mattress, Double: Now £223.20 (was £279) using code BF20 at Dusk.com
- Simba Earth Apex Mattress: Slashed from £1,999.99 to £1,499 at Simbasleep.com
- Origin Hybrid Pro, Double: Reduced from £687 to £618 at Originmattress.co.uk
Standout Deals Analysis
Jones particularly recommends the Simba Hybrid Luxe, which earned her "best mattress of 2025" designation. During testing, it significantly improved her sleep quality by providing optimal joint support and temperature regulation throughout seasonal changes.
The Nectar Premier Hybrid Mattress currently offers 10% discount across all hybrid models, saving consumers £75 on the premier version. Jones confirmed after eight months of testing that it effectively manages pressure points while maintaining spinal alignment.
For budget-conscious shoppers, the Dusk Memory Foam Hybrid Mattress represents exceptional value at just £223.20 for a double size. Jones tested this model for over a year and praised its enduring comfort and excellent edge support, particularly beneficial for side sleepers.
Luxury seekers should consider the Hypnos Ortho Support 7, which includes complimentary pillows and a mattress protector worth £64 with purchase. Jones identified this as the best firm mattress option, noting its breathability and pain-alleviating support.
Strategic Shopping Advice
Black Friday 2025 officially runs from 28 November to 1 December, though retailers increasingly launch promotions weeks in advance. Jones advises setting price alerts and bookmarking desired products, as the best deals often sell out quickly.
Beyond mattresses, the sales event offers significant discounts on air fryers, televisions, vacuum cleaners, smartphones and other household essentials. However, mattress purchases represent particularly good value during this period, with brands like Simba, Nectar and Panda offering their best prices of the year.
Free bedding bundles frequently provide the best overall value, often including mattress protectors or toppers that would otherwise represent additional costs. The Independent's IndyBest team maintains a live Black Friday 2025 blog with continuously updated offers, ensuring consumers access the most current deals from trusted retailers.
