With many households facing the hefty cost of a new mattress, experts have revealed the best times to buy to secure a bargain. While Black Friday remains a popular choice, quieter periods can offer surprisingly competitive pricing.
Steve Adams, CEO of Mattress Online, notes that contrary to popular belief, some of the best deals occur outside major sales events. He identifies March as one of the industry's quietest times, with retailers eager to clear stock. The end of May bank holiday and June also see price drops as consumers focus on garden furniture and holidays.
Judith Ackers, head of marketing at Land of Beds, agrees that promotions run throughout the year, advising that purchasing should be guided by need rather than timing. She confirms that Black Friday and January sales typically offer strong discounts, but these are not the only opportunities.
Experts also offer tips to save without compromising sleep quality. Adams recommends a mattress with around 2,000 springs as the sweet spot, as more springs offer diminishing returns. He advises against skimping on size, especially for couples, but suggests that mattress depth is often overrated unless you are of a larger build.
