Chipotle is rolling out a special Buy One, Get One free promotion to mark Friday the 13th, but with a unique twist: it's exclusively for customers sporting tattoos. The offer will be available from 3 p.m. to 4 p.m. local time on March 13th, 2026, across participating locations in the United States, United Kingdom, Canada, France, and Germany.
Ink-Based Incentive
According to an official press release from Chipotle, the deal applies to any form of body art, whether it's permanent tattoos, temporary ink, or even drawn-on designs. Customers can receive up to five free menu items per check when purchasing an entrée, making it a substantial saving for those eligible. This promotion taps into a long-running internet meme that originated in 2019, when fans joked about tattoos resembling the design on Chipotle's to-go bags.
Celebrity Collaboration and Cultural Connection
In a move to enhance the promotion, Chipotle has partnered with singer and rapper Swae Lee to create a limited-edition sheet of temporary tattoos. These designs are inspired by the patterns found on Chipotle's bags and will be sold exclusively at the Midtown Miami restaurant while supplies last. Stephanie Perdue, Interim Chief Marketing Officer at Chipotle, highlighted the significance of this initiative, stating, "What started as an internet meme became a real-world expression of fandom for our brand."
Perdue added, "Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community, and partnering with Swae Lee allows us to spotlight his authentic passion for the brand and give our fans something extra to commemorate the moment together." This collaboration underscores Chipotle's effort to engage with cultural trends and build loyalty among its customer base.
Other Friday the 13th Promotions
Chipotle isn't the only major chain capitalizing on the superstitions surrounding Friday the 13th. Krispy Kreme is also offering a promotional deal, providing a dozen Original Glazed doughnuts for just 13 cents with the purchase of any other box of one dozen donuts. This offer is limited to one 13-cent box per person and is available at participating locations, either in-store or via pick-up or delivery through the Krispy Kreme app or website using the promotional code "13."
Earlier in the year, Krispy Kreme celebrated the date by giving away 13,000 12-count boxes of original glazed donuts randomly to customers across the United States. These promotions highlight how brands are leveraging traditionally unlucky days to create engaging and memorable marketing campaigns that resonate with consumers.
The Chipotle promotion, in particular, demonstrates a clever blend of humor, community engagement, and strategic timing, turning an online joke into a tangible benefit for tattoo enthusiasts worldwide.
