New research commissioned by SharkNinja reveals that Brits are spending up to £100 a month on takeaway coffees to avoid the disappointment of a poorly made first cup. The study found that missing out on coffee or having a bad one can ruin the entire day.
Impact on Mood and Energy
The biggest complaints after a lack of caffeine include sluggishness or low energy, feelings of fatigue and tiredness, and irritability. More than half of coffee drinkers surveyed said that a ruined first coffee negatively affects their mood for the rest of the day.
TV presenter and author Frankie Bridge commented: “Having a bad coffee can throw me off for the rest of the day.”
Top Coffee Crimes
Coffee drinkers identified the most common “coffee crimes” as using expired milk, being served the wrong coffee order, burnt coffee beans, and using the wrong milk alternative. These mistakes can lead to a subpar experience that many are willing to pay a premium to avoid.
Financial Commitment to Quality
To avoid such morning disappointments, coffee enthusiasts admitted to spending up to £100 every month on takeaway coffees. This investment reflects the high value placed on a perfect first cup and the desire to maintain a positive mood throughout the day.
