A poll of 2,000 adults who travel abroad found that one in six Brits have committed cultural blunders while on holiday. Among those who made a faux pas, 28% failed to cover their shoulders and knees when visiting a place of worship. Additionally, 26% forgot to tip in North America, and 21% jaywalked there.
Common Cultural Faux Pas
The survey, commissioned by Riviera Travel, revealed that 39% of all respondents said experiencing different cultural etiquette is a primary reason they choose to travel, especially to long-haul destinations. A spokesperson for Riviera Travel stated: "Travel is about embracing the unfamiliar. These findings show how easily well-meaning holidaymakers can fall foul of local customs, often without realising it."
Nearly two-thirds of travellers (62%) have worried about accidentally breaking the law while abroad, and 54% feared coming across as rude unintentionally. Another 42% get nervous about taking photos where they shouldn't, and 41% worry about getting religious customs wrong.
Research and Preparation
To avoid problems, 57% of Brits now research their destination more thoroughly before heading off. This homework pays off, as 31% were shocked by how many everyday UK habits are viewed differently abroad. For example, 30% learned that hand gestures can have different meanings in other countries; in Brazil, the "OK" sign is considered offensive.
The research also uncovered surprising bans: taking mineral water into Nigeria is prohibited, common nasal sprays can be restricted in Japan, military-style clothing is illegal in Barbados, and bringing chewing gum into Singapore breaks local rules. Keen to avoid being the classic "Brit abroad," 49% said they change their behaviour on holiday to avoid a bad reputation.
Observing Others' Mistakes
A third of respondents have seen other tourists commit cultural blunders, such as being rude to restaurant or hotel staff (52%), talking too loudly in public (51%), or dressing inappropriately at religious or cultural sites (49%). If they made a mistake themselves, 56% would feel embarrassed, 51% apologetic, and 30% would want to learn from it.
Among those who worry about getting it wrong, 29% prefer guided tours or expert advice to avoid a cultural slip-up. Additionally, 24% said being part of a guided group would make them feel more confident visiting unfamiliar places, and 22% liked the reassurance of travelling with an experienced tour manager.
Top 10 Cultural Blunders
- Failing to cover shoulders and knees while visiting religious sites.
- Neglecting to tip at a restaurant in North America.
- Crossing roads illegally in America.
- Using your left hand for eating in nations where the right hand is customarily employed for meals.
- Failing to remove footwear when entering Canadian homes.
- Arriving tardily to appointments or meetings in Germany.
- Making the "OK" hand sign in Brazil.
- Leaving chopsticks positioned vertically in rice bowls in Japan.
- Serving yourself drinks before others in South Korea.
- Touching someone's head in Thailand.
A spokesperson for Riviera Travel added: "The findings show most travellers are keen to be respectful when they visit somewhere new, even if they occasionally get things wrong. Being open to different customs and ways of life is one of the most rewarding parts of travel. Having the support of local experts, an experienced tour manager, and the reassurance of a guided group provides essential peace of mind."



