FIFA president Gianni Infantino has ignited widespread outrage with plans to establish a $20 billion (£15bn) commercial subsidiary to oversee major competitions. The subsidiary would sell shares to private investors and national member associations, sparking fierce resistance from UEFA and its 55 member countries.
UEFA's Strong Condemnation
UEFA strongly condemned the commercial plan, stating the "soul and governance of football are not assets to trade" and warning FIFA that the proposal crosses a line that governing institutions must never cross. European football nations are holding emergency meetings and considering the ultimate step of a World Cup boycott if Infantino fails to abandon the sell-off.
Political and Fan Backlash
Prime Minister Andy Burnham branded FIFA "sell-outs", insisting football belongs to fans. Supporter groups argued tournament ownership was never for sale.
Investors and Leadership Gains
Thrive Eternal, led by Josh Kushner, was announced as lead investor. Critics point out that Infantino could potentially transition into a commissioner role earning millions annually under the new structure.
