Hospitality giant Buzzworks has acquired The South Beach Hotel in Troon, marking the company's continued expansion into accommodation. The hotel, located near the beachfront and less than a mile from Royal Troon Golf Club, has been a staple of the town's hospitality scene for over a century.
Hotel's History and Ownership Transition
For more than 45 years, the hotel was owned and operated by the Watt family. The hotel will continue operating under its current ownership until October before temporarily closing for refurbishment. Existing staff will transfer to Buzzworks from October.
Refurbishment Plans
The venue will undergo a major seven-figure redevelopment, led by acclaimed designer Jim Hamilton. The refurbishment will include a complete reimagining of the pub, restaurant, and guest spaces. Buzzworks says the new-look hotel will offer "exceptional hospitality, proper pints, premium steaks, comforting classics, contemporary bedrooms, all delivered with a warm, relaxed service."
Buzzworks' Presence in Troon
The acquisition strengthens Buzzworks' presence in Troon, where it already operates Scotts, Lido, and The Fox. Kenny Blair, CEO at Buzzworks, said: "We're delighted to be welcoming The South Beach Hotel into the Buzzworks family. Troon is a very special place for us - we're already proud to be part of the community here, and we're excited to continue investing in the town and welcoming The South Beach into the House Collection."
Statements from Leadership
Blair added: "The South Beach has everything we look for - a brilliant location, a strong local following and real character. We're keen to build on its proud history and create something truly memorable - a great pub, great food and a stylish, comfortable stay, all under one roof. Our family has known the Watt family for decades, and having been regular visitors to the hotel ourselves, it means a great deal to be entrusted with its future."
Stewart Watt of South Beach Hotel said: "For more than 45 years, our family has developed and improved The South Beach Hotel with our customers always in mind. Now it's time for a new chapter, and we're proud to be passing the hotel into the hands of Buzzworks - another Scottish, family-founded business - to take it forward and invest in its future. We'd like to say a heartfelt thank you to everyone who has supported us over the years - our loyal customers, many of whom have become lifelong friends, and our wonderful team, past and present."
