Model and entrepreneur Hailey Bieber offered a glimpse into her ultra-lavish lifestyle this week, turning a routine holiday shopping trip into a display of staggering wealth and business success, all while speculation about her marriage to pop star Justin Bieber continues to swirl.
A Symbol of Success: The £250,000 Mercedes-Maybach
On Monday, the 27-year-old was spotted navigating the exclusive boutiques of Melrose Place in Los Angeles from behind the wheel of a jaw-dropping Mercedes-Maybach valued at approximately $250,000 (£200,000). The luxury vehicle, a four-wheeled testament to her financial status, served as her chariot for the day. While she appeared slightly tense exiting the Isabel Marant store, she maintained a chic figure in a sleek black leather jacket.
Once inside the opulent car, however, any visible strain seemed to melt away. This ease is hardly surprising given her recent monumental business achievement. On May 28, Hailey revealed she had sold her cosmetics brand, Rhode, to e.l.f. Beauty in a deal reported to be worth a staggering $1 billion.
Business Brilliance: The $1 Billion Rhode Cosmetics Sale
Hailey first launched the highly-anticipated Rhode line in June 2022, beginning with just three core products. Its growth has been nothing short of meteoric. In a celebratory Instagram post, Bieber wrote, "When I launched @rhode in 2022, I always had big dreams for the company." She expressed excitement about partnering with e.l.f. Beauty to "step into this next chapter."
Under the terms of the acquisition, Hailey will remain as the brand's founder and take on an expanded role as Chief Creative Officer and Head of Innovation, as well as a strategic advisor to e.l.f. Beauty. The deal has clearly impressed industry leaders. Tarang Amin, CEO of e.l.f. Beauty, told CNBC he was "blown away" by Rhode's disruption, noting the brand achieved $212 million in net sales in under three years with only ten products, solely through direct-to-consumer channels.
A United Front: Mini Date Amidst the Rumours
Hailey's solo shopping spree soon transformed into a couple's outing. Justin Bieber was later photographed arriving in his own vehicle—a Land Rover Defender with a price tag ranging from $60,000 to $170,000, notably more modest than his wife's Maybach. The singer kept it casual in a tie-dye hoodie and sunglasses, a relaxed contrast to Hailey's sophisticated ensemble.
Despite the stark difference in their choice of automotive symbols and persistent whispers about the state of their marriage, the pair presented a united and cheerful front. They were seen sharing smiles before driving off together in Justin's SUV, offering a quiet rebuttal to the ongoing gossip.
The blockbuster sale of Rhode has significantly altered the couple's financial landscape. While Justin Bieber's net worth is still estimated by sources like Forbes to be an impressive $200 million to $300 million, earned from his music career, tours, and endorsements, it is now Hailey's billion-dollar business move that commands attention, marking a new chapter of power and influence for the model-turned-mogul.
