Aldi is bringing its Supermarket Sweep fundraiser to England and Wales for the first time, giving shoppers the chance to win a five-minute trolley dash while raising money for Teenage Cancer Trust. The competition opens at 00:01 on Tuesday, July 7, and closes at 23:59 on Tuesday, August 4.
How the Trolley Dash Works
Ten winners will be selected to take part in the challenge at their local Aldi store, racing against the clock to fill their trolley with Aldi products in just five minutes. Once the dash is complete, Aldi will donate the full value of each winning trolley to Teenage Cancer Trust, helping to support young people with cancer across the UK.
Background of the Initiative
The competition builds on Aldi Scotland's long-running Supermarket Sweep initiative, which first launched in 2016 and has helped raise over £60,000 for charity over the past decade. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Our customers are always incredibly supportive of the causes we champion, and we're pleased to be bringing this much-loved fundraising initiative to England and Wales for the first time. We can't wait to give shoppers the opportunity to put their trolley-dashing skills to the test, while helping to raise vital funds for Teenage Cancer Trust. Every pound raised will help the charity continue providing specialist care and support to young people with cancer when they need it most."
Impact on Teenage Cancer Trust
Vikki Calcutt, Co-Director of Engagement at Teenage Cancer Trust, said: "Cancer kills more teenagers and young adults in the UK than any other disease, yet cancer care wasn’t made for young people. Teenage Cancer Trust exists to make sure no young person goes through the trauma of cancer alone - but we can't do it without support. That's why we're so grateful to Aldi for supporting us over the last nine years. Thank you to everyone getting involved and helping to make a difference – and good luck to all the trolley dashers!"
How to Enter
To enter, shoppers need to email aldisupermarketsweep@aldi.co.uk with their details for the chance to win. The supermarket said that since partnering with Teenage Cancer Trust in 2017, Aldi customers and colleagues have helped raise more than £13 million for the charity, with the supermarket aiming to raise £20 million by 2031.
