Major Workforce Reduction Proposed at Fentimans After AG Barr Takeover
Irn-Bru manufacturer AG Barr has unveiled plans that could result in 37 job losses at Fentimans, representing the majority of the workforce at the acquired soft drinks brand. This follows AG Barr's recent £38 million takeover of Fentimans, part of a broader £50 million acquisition strategy that also included South West soft drinks maker Frobishers.
Potential Closure of Historic Hexham Headquarters
The proposals, if implemented, would sever Fentimans' long-standing ties with Hexham in Northumberland, where the company has been based since the early 1990s. Initially operating from premises behind the town's high street, Fentimans relocated to an industrial park on the outskirts in 2015. The new plans suggest the Northumberland site could be shut down entirely, marking a significant shift for the brand.
AG Barr's Strategic Integration and Support Measures
An AG Barr spokesperson confirmed the redundancy proposals, emphasising the company's commitment to long-term growth. "We acquired Fentimans for the opportunity to invest in and grow the brand for the long term," the spokesperson stated. "As part of that process, we have reviewed how best to integrate the business to ensure it is set up for sustainable future success."
The spokesperson added that the proposal is subject to a formal consultation process, with no final decisions made yet. "We recognise that this is an unsettling time for those affected and our priority is to provide our colleagues with our full support throughout this process," they said. AG Barr reiterated its dedication to Fentimans' heritage and future expansion, aiming to strengthen the brand within its portfolio.
Fentimans' Rich Heritage and Global Reach
Fentimans traces its origins back to 1905 in Yorkshire, founded by iron puddler Thomas Fentiman. After closing in the 1960s, the brand was revived by Eldon Robson, a descendant of the founder, who discovered an original recipe for one of its fizzy drinks. In recent years, the company has expanded significantly, achieving a turnover of approximately £40 million, with a substantial portion derived from export sales worldwide.
The brand is renowned for its distinctive flavours, including Rose Lemonade, Curiosity Cola, Mandarin and Seville Orange Jigger, and Raspberry Lemonade. This acquisition aligns with AG Barr's strategy, as articulated by chief executive Euan Sutherland, who described the deals as "in line with our strategy of enhancing our organic growth with mergers and acquisitions."
The proposed job cuts highlight the challenges of corporate integration in the competitive soft drinks market, as AG Barr seeks to optimise operations while preserving Fentimans' unique identity and market position.
