New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Barstool Sports founder Dave Portnoy claims the 'Taylor Swift effect' is the sole reason for the massive surge in Travis Kelce's fame and marketability, sparking debate across the sports and entertainment world.
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
Nestlé CEO Mark Schneider has been abruptly fired after a secret romantic relationship with a marketing executive he promoted to Vice President of Americas Marketing just 18 months after meeting her, in a dramatic corporate governance scandal.
A former beauty industry professional reveals why the term 'anti-ageing' is a controversial marketing ploy designed to exploit insecurities, not a scientific reality.
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.
The National Hockey League is under fire for a surge in sports betting advertisements during games, sparking a fierce debate about the risks to the sport's integrity and the impact on vulnerable viewers.
Shocking video captures the terrifying moment a rock climber in the UK falls 200 feet down a cliff face in a sheer drop that will leave you breathless. The miraculous survival story.
Roanoke College abruptly terminates its entire women's swimming programme following a team revolt against a transgender teammate. The controversial decision sparks a fierce debate on sports inclusion and institutional accountability.
Long-serving ESPN SportsCenter anchors Stan Verrett and Neil Everett are departing the network as part of a significant programming overhaul, marking the end of an era for the flagship show.
A high school volleyball match in Jurupa Valley descends into chaos as a player assaults a referee, leading to the entire team's season forfeiture and criminal charges.
Former NCAA swimmer Riley Gaines exposes New York politician Zohran Mamdani's physical weakness in a stunning bench press challenge, following his controversial comments on biological males in women's sports.
The Milwaukee Brewers made baseball history by inducting former US President Richard Nixon into their own Hall of Fame in 1982. Discover the strange political twist in America's favourite pastime.
Beloved Sky Sports presenter Charlotte Jackson shocks fans by leaving her high-profile role after 16 years to pursue her lifelong passion for acting, with several projects already in development.
Actress Sydney Sweeney and singer Halsey have publicly condemned American Eagle, accusing the fashion retailer of using their images in an 'exploitative' marketing campaign without their consent, sparking a major debate on brand ethics.
New data uncovers the top-earning careers in Britain, with chief executives and marketing directors leading the pack. Discover which roles offer the highest salaries and the qualifications you need to land them.
Exclusive: Heavily-built transgender athlete AB Hernandez faces furious backlash from parents and female players at emotional Huntington Beach meeting, reigniting heated debate over fairness and safety in women's volleyball.
Exclusive insight into how global music icon Ed Sheeran provided crucial advice that helped Australian tennis star Alexei Popyrin overcome career burnout and rediscover his passion for the game ahead of US Open 2025.
US restaurant chain Cracker Barrel becomes the latest brand to face a consumer revolt after partnering with transgender influencer Dylan Mulvaney, mirroring the controversy that rocked Bud Light. Analysts warn of the growing risks for brands entering the
A new report reveals soaring interest in women's rugby among teenage girls, but a critical shortage of school and club teams is preventing a generation from taking up the sport. Discover the barriers and the call to action.
Premier League fans are set to miss the crucial London derby between Chelsea and West Ham due to a UK broadcasting blackout. Discover why the 2pm Sunday kickoff won't be televised.
A new breed of impossibly beautiful, entirely fictional digital personas is amassing millions of followers and lucrative brand deals, raising profound questions about reality, authenticity, and the future of human influence online.
Struggling studio Disney launches desperate charm offensive to win over sceptical Gen Z males following box office disasters like the upcoming Snow White remake, internal leaks reveal.
Euphoria star Sydney Sweeney sparks bewilderment and amusement by launching a limited-edition 'bathwater' scented soap bar with American Eagle, a marketing stunt that has left fans and critics divided.
Euphoria star Sydney Sweeney has sparked disbelief and debate by partnering with a soap brand to literally sell jars of her used bathwater. The controversial promotion for 'Sydney Sweeney Soaps' has divided fans and critics alike.
The Premier League has confirmed the full television schedule for October, featuring crucial clashes including Man United vs Tottenham and Arsenal vs Man City. Find all kick-off times and channel information here.
The Premier League's most explosive fixture, Liverpool vs Manchester United, has a new date after a major TV scheduling overhaul. Get the full details on the rescheduled clash and all the latest broadcast picks right here.