Category : Search result: sports marketing


ESPN's Sam Ponder sparks trans athlete controversy

ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.

Earn £100k+ Creating Social Media Content

Discover how marketing specialist Rachel Wells transformed her social media skills into a lucrative career, earning over £100,000 annually by creating content for brands and teaching others to do the same.

Pushy Parents: Youth Sports' Biggest Problem

Leading sports psychologists warn that overbearing parental behaviour is becoming the primary obstacle to children's athletic development and enjoyment in UK sports.

Muhammad Ali's sumo wrestling challenge in Tokyo

Discover the incredible true story of how Muhammad Ali stepped into the sumo ring against Japan's wrestling titans during his 1970s Tokyo visit - a remarkable crossover of combat sports history.

Ryan Reynolds faces backlash over Aviation Gin ad

Hollywood star Ryan Reynolds sparks controversy with new Aviation Gin commercial capitalising on Peloton ad actress' viral fame, leaving fans and critics divided over the marketing move.

NCAA Allows Athlete Gambling Sponsorships in Rule U-Turn

The NCAA has overturned its controversial ban on sports betting partnerships, allowing college athletes to sign sponsorship deals with gambling companies in a landmark decision that's dividing the sports world.

British Advertising's Diversity Obsession Exposed

An incisive analysis revealing how modern British advertising has become dominated by diversity dogma that bears little resemblance to actual UK demographics and alienates mainstream audiences.

James Bond Fans Slam Amazon's 'Woke' 007 Poster Makeover

Outrage erupts as Amazon Prime Video unveils controversial redesigned James Bond posters, with loyal 007 enthusiasts branding the move as unnecessary 'woke revisionism' that disrespects the franchise's heritage.

Maxwell House's Apartment Coffee Campaign Brews Buzz

Iconic coffee brand Maxwell House launches innovative marketing campaign installing custom coffee stations in New York apartments, offering residents free premium coffee and transforming morning routines across the city.

WNBA Commissioner Faces Backlash Over Marketing Approach

WNBA Commissioner Cathy Engelbert defends league's marketing approach amid criticism from Barstool Sports founder Dave Portnoy, highlighting ongoing tensions between traditional sports media and new digital platforms.

AI Actress 'Death' Stunt Sparks Marketing Backlash

Digital creator Kaitlin Botts faces intense criticism after her AI-generated actress Tilly Norwood 'died' in an elaborate marketing ploy for a mental health app, leaving followers feeling betrayed and manipulated.

Brady and Portnoy's $75m Saudi Flag Football Partnership

NFL legend Tom Brady teams up with Barstool Sports founder Dave Portnoy in a groundbreaking $75 million flag football venture with Saudi Arabia's sports authority, signalling major Middle Eastern investment in American sports.

Victoria's Secret Ditches 'Woke' Rebrand for Sexy Image

In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.

UK Schoolboy's Brutal Football Blocks Go Viral

A high school American football player in the UK is taking the internet by storm with a jaw-dropping highlight reel of him physically dominating opponents, sparking viral fame and serious hype.

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