Louis Vuitton shatters beauty industry norms with a £160 lipstick, strategically repositioning everyday cosmetics as ultra-exclusive luxury items. Discover the strategy behind the most expensive lipstick on the market.
Treyarch reassures Call of Duty fans that Black Ops 6 cosmetic items will remain purely aesthetic, with no gameplay advantages, addressing pay-to-win concerns head-on.
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
Kylie Jenner's four-year-old daughter, Stormi Webster, upstages her mother in a surprise appearance in a new Kylie Cosmetics commercial, charming viewers and sparking a social media frenzy.
Supermodel Kendall Jenner unveils her simple yet genius makeup trick for achieving a fuller pout, definitively shutting down filler rumours and explaining why she'll never follow in sister Kylie's footsteps.
Lush launches its hauntingly good Halloween Advent Calendar for 2024, packed with 25 days of spooky skincare, bath bombs, and exclusive festive products. Discover release dates and must-have items.
Beauty enthusiasts are rushing to secure Wowcher's latest flash sale - a colossal 140-piece professional makeup collection for under £30. This unbelievable deal includes everything from foundations to lipsticks, offering staggering savings of over £120.
The Saturdays star Frankie Bridge reveals her shock at the performance and price of e.l.f. Cosmetics' Halo Glow Setting Spray, a £34 high street product she claims outperforms her luxury favourites.
NYX Professional Makeup has conjured a hauntingly beautiful collaboration with Netflix's Wednesday, featuring a full range of macabre-inspired cosmetics for the ultimate Addams Family aesthetic.
Shoppers are in a frenzy over these quick-fix 'skin smoothing pads' that promise to erase pores, fine lines, and texture for a flawless, filtered finish without a filter.
Discover the top-rated eyebrow pencils for every budget and brow need. Our expert review finds the best for fine lines, bold definition, and natural-looking fullness to achieve your perfect arch.
A beauty enthusiast shares their candid thoughts after testing Kylie Jenner's latest lipstick launch. Does it live up to the hype?
ELF Cosmetics faces backlash for a controversial ad showcasing a £1.3 million ring, sparking debates about affordability and brand messaging in the beauty industry.
A shocking new study reveals the alarming presence of 'forever chemicals' in everyday products like cosmetics and waterproof clothing, linked to serious health issues including weight gain and hormonal disruption.
Boots brings back its beloved 'Essential' beauty range, offering affordable skincare and cosmetics with a nostalgic twist. Discover the retro favourites now back on shelves!
Comedian Matt Rife faces backlash after appearing in an Elf Cosmetics campaign, with critics calling the partnership tone-deaf. Discover the details behind the uproar.
Elf Cosmetics under fire for an advertisement starring comedian Matt Rife, accused of trivialising domestic violence. Critics demand accountability.
Discover the truth behind IL Makiage's cult-favourite foundations and whether they live up to their bold claims. Read our in-depth review now!
Discover whether natural beauty products are truly better for your skin or just a marketing myth. Experts weigh in on the science behind skincare.
Health experts warn against the dangers of purchasing unregulated Innotox injections online, as DIY beauty treatments pose serious risks.
Selena Gomez has unveiled her latest fragrance under the Rare Beauty line, promising a scent as unique as her brand. Discover the notes, inspiration, and where to buy.
Snag IT Cosmetics' bestselling anti-ageing bundle for under £32 – a rare discount on this cult-favourite skincare and makeup combo.
Aussie beauty enthusiasts are raving about an unlikely £5 Kmart find that's delivering salon-quality results at a fraction of the price. Discover the product changing skincare routines across Australia.
A Korean beauty brand's £7 lipstick has taken TikTok by storm, selling out instantly due to its hydrating formula and universally flattering shade. Discover the secret behind the hype!
Discover the beauty trick Meghan Markle swears by to achieve her signature radiant look. Find out why fans can't get enough of her effortless glamour.
Discover if ROC's latest lip volumiser lives up to the hype with our in-depth review. Find out if it's worth adding to your beauty routine!
Love Island star Molly-Mae Hague has sent fans into a frenzy with her new lash serum launch. Discover why this beauty product is causing such a stir and whether it lives up to the hype.
Discover if the Benefit Precisely My Brow Pencil lives up to the hype in our in-depth review. Find out why it might be your next beauty must-have.
UK health authorities issue urgent warning after cases of botulism linked to counterfeit Botox treatments. Learn how to spot fake products and protect yourself.
Victoria Beckham Beauty launches a luxurious new blush range, offering four dreamy shades for a radiant, natural finish. Discover the latest addition to her makeup line.