Sky Sports' Female TikTok Channel Ditched in 3 Days
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
Category : Search result: fighting sports
Sky Sports axes Halo brand after backlash
Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.
Sky Sports criticised for 'patronising' female fans
Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.
Ukraine Withdraws Troops Amid Heavy Zaporizhzhia Fighting
Ukrainian forces withdraw from Zaporizhzhia positions as Russia advances. Lukoil faces US sanctions deadline. Read the latest Ukraine war developments.
Missouri's $3.88bn Sports Betting Projection
Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.
Aussie Footy Stars Targeted by Brutal New Combat Sport
Australia's rugby league elite are being recruited for a shocking new combat sport that vows to surpass UFC in raw violence, with promoters hunting NRL's biggest names for astronomical paydays in unprecedented no-holds-barred competition.
Russian forces escalate assault on Pokrovsk in eastern Ukraine
Moscow intensifies offensive operations around Pokrovsk as Ukrainian defences face mounting pressure. Latest intelligence reveals significant Russian advances in Donetsk region.
Mortal Kombat Legacy Collection Revives Gaming History
NetherRealm Studios announces definitive Mortal Kombat Legacy Collection, celebrating three decades of the franchise that revolutionised fighting games and pop culture.
Russian forces intensify Pokrovsk offensive in eastern Ukraine
Russian troops intensify assault on Pokrovsk front as Ukraine faces ammunition shortages and defensive challenges in Donetsk region
Win Prizes in This Week's Ultimate Sports Quiz
From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.
Mortal Kombat Legacy Kollection Review: HD Brutality
Discover why the Mortal Kombat Legacy Kollection is the ultimate fighting game package, featuring three legendary titles remastered in HD with online play and bonus content.
Liam Hemsworth's Intense Witcher Training Revealed
Exclusive insight into Liam Hemsworth's gruelling preparation to take over as Geralt of Rivia in The Witcher Season 4, including sword training and physical transformation secrets.
Trans runner Evie Toone files landmark NCAA lawsuit
University of Washington runner Evie Toone launches groundbreaking legal action against NCAA, challenging transgender athlete policies in collegiate sports amid growing national debate.
Virgin Media blackout: Sky & TNT Sports channels go dark
Millions of Virgin Media customers face sports blackout as Sky and TNT Sports channels disappear in major carriage fee dispute. Find out when your favourite sports might return.
Barstool Sports' Cody Beef Dies - Community Mourns
The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.
UN warns of escalating Israel-Lebanon border conflict
UNIFIL forces report intensifying cross-border hostilities between Israel and Hezbollah, raising fears of a full-scale regional war as diplomatic efforts struggle to contain the crisis.
Kupiansk: Ukraine's desperate fight against Russian assault
Exclusive frontline report reveals how Ukrainian forces in Kupiansk are battling overwhelming odds as Russia intensifies its offensive in the strategically vital Kharkiv region.
NFL warns players after NBA's Mafia betting scandal
The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.
Common fruits combat cancer and inflammation
Groundbreaking research reveals how everyday fruits like grapes, blackberries, and blueberries contain powerful compounds that may fight cancer and chronic inflammation.
Met Police deploy drones across London in crime fight
The Metropolitan Police is launching a fleet of drones to respond to incidents throughout London, creating the UK's first 24/7 police drone unit to enhance public safety and emergency response.
NBA Betting Scandals: Basketball's Gambling Crisis Exposed
Exclusive investigation reveals how NBA legends and modern stars became entangled in gambling controversies that threatened the integrity of professional basketball.
Olympian's granddaughter loses qualification to transgender student
The granddaughter of a celebrated British Olympian has failed to qualify for a sporting event after finishing behind a transgender student, sparking a family appeal and reigniting the debate about fairness in women's sports.
WNBA players score major pay rise in landmark deal
Women's basketball stars secure groundbreaking salary increases and enhanced benefits in transformative WNBA agreement, marking historic progress for professional women athletes.
ESPN's Sam Ponder sparks trans athlete controversy
ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.
Israel-Hamas Ceasefire Shows Signs of Unravelling
The delicate ceasefire in Gaza shows signs of unravelling as both Israeli forces and Hamas exchange accusations of truce violations, with reports of renewed hostilities emerging just days after the agreement took effect.
Pushy Parents: Youth Sports' Biggest Problem
Leading sports psychologists warn that overbearing parental behaviour is becoming the primary obstacle to children's athletic development and enjoyment in UK sports.
Muhammad Ali's sumo wrestling challenge in Tokyo
Discover the incredible true story of how Muhammad Ali stepped into the sumo ring against Japan's wrestling titans during his 1970s Tokyo visit - a remarkable crossover of combat sports history.
Russia's Secret Far-Right Fight Clubs Exposed
Exclusive investigation reveals how Russia's network of covert martial arts clubs, known as 'Active Clubs', are training young men in street combat techniques with alleged far-right connections spreading across the country.
Israel Recovers Hostage Bodies Amid Gaza Fighting
Israeli forces recover bodies of Hamas-held hostages during intense Gaza operations while diplomatic efforts continue to secure fragile ceasefire agreement and prisoner exchange.
Pitbull saved from vicious dog fighting ring in police sting
A heroic pitbull named Rambo has been saved from a brutal dog fighting operation after an undercover police investigation exposed a cruel criminal network in the West Midlands.
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