Victoria's Secret: The shocking truth behind the brand name
Fans are reeling after discovering the unexpected origin of Victoria's Secret's famous name, debunking decades of assumptions about the lingerie giant's identity.
Category : Search result: brand rebrand
I'm A Celebrity Gets Dramatic Jungle Rebrand on ITV
ITV reveals dramatic jungle-inspired makeover for I'm A Celebrity... Get Me Out Of Here! with vibrant new logo and branding ahead of highly anticipated new season.
Victoria's Secret Fashion Show Returns With Star-Studded Cast
The iconic Victoria's Secret Fashion Show makes a dramatic comeback after four years with celebrity models and a new inclusive direction. Discover the A-list cast and revolutionary changes.
Victoria's Secret Fashion Show Returns 2025
The iconic Victoria's Secret Fashion Show is confirmed to make its spectacular comeback in 2025, featuring a complete brand transformation with new Angels and an evolved vision of beauty.
Victoria's Secret 2025: Bella Hadid Leads Woke Rebrand
Victoria's Secret announces major comeback with 'nepo babies' and progressive rebranding strategy for 2025 show, featuring supermodels and addressing past controversies.
Meghan's American Riviera Orchard: Business Strategy Revealed
The Duchess of Sussex quietly launches new lifestyle brand American Riviera Orchard while industry experts analyse her potential fashion revolution and business strategy beyond royal life.
Aldi unveils new logo in major brand refresh
Aldi reveals dramatic logo transformation across UK stores and delivery vans in biggest brand refresh since 1990s - here's what shoppers can expect
Apple TV+ rebrands as Apple TV in streaming shake-up
Apple quietly drops the '+' from Apple TV+ in surprise rebranding move. Discover what this means for subscribers and the streaming landscape.
Meghan Markle's Vogue Meeting Fuels Sussex Relaunch Rumours
The Duchess of Sussex has set tongues wagging after being photographed in a cosy meeting with the new editor of American Vogue, fuelling speculation about a major rebranding of the Sussex brand.
Apple TV+ rebrands to Apple TV in strategic name change
Apple quietly drops the '+' from its streaming service name in a significant rebranding move that signals evolution in the competitive UK streaming market.
Apple TV App Gets Major Rebrand in Strategic Move
Apple quietly changes the name of its TV app to 'Apple TV' in a strategic move that could signal bigger entertainment ambitions ahead of major content launches.
BBC Scotland radio shake-up: Presenters face replacement in rebrand
BBC Scotland's flagship radio programme is undergoing its biggest transformation in years, with potential presenter replacements and a complete rebrand that could reshape Scottish broadcasting.
Meghan Markle launches surprise lifestyle brand American Riviera Orchard
The Duchess of Sussex launches her surprise lifestyle brand with Netflix cooking show and jam gifts to influencers, marking her boldest business move since Megxit.
Cracker Barrel fires consulting firm in rebrand reversal
Iconic American restaurant chain Cracker Barrel makes stunning reversal, firing consulting firm just months into major rebranding initiative amid strategic disagreements.
Cracker Barrel fires marketing firm over woke rebrand
American restaurant chain Cracker Barrel terminates partnership with marketing agency Prophet following public backlash against proposed 'woke' rebrand that alienated traditional customer base.
Meghan Markle's brand website baffles fans with error
The Duchess of Sussex's new lifestyle brand faces technical difficulties as fans discover the website domain redirects to an error page, sparking confusion and speculation about the highly-anticipated launch.
Slimming World ditches Syns in major rebrand
Britain's popular weight loss programme Slimming World announces the end of its famous 'Syns' system after 25 years, introducing 'Free Food' and 'Healthy Extras' in a modernised approach to wellness.
Channel 4 rebrands channels, moves hit shows like MAFS UK
Channel 4 announces a major rebrand for its digital portfolio, renaming '4seven' to 'Channel 4 Lifestyle' and moving hit shows like 'A Place in the Sun' and 'Married at First Sight UK' to new dedicated channels for easier viewing.
Kirklands Rebrands as Bed Bath & Beyond in UK
Kirklands executes a stunning strategic pivot, abandoning its own brand identity to resurrect the iconic Bed Bath & Beyond name for its UK expansion, signalling a major shift in homeware retail.
Cleveland Guardians: A Successful Rebrand After Controversy
How the Cleveland MLB franchise successfully navigated a high-profile name change, leaving behind a controversial past to embrace a new identity that honours the city's heritage.
Victoria's Secret Ditches 'Woke' Rebrand for Sexy Image
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
103-Year-Old Dickies Workwear Brand Sold Amid Financial Woes
The legendary American workwear brand Dickies, a staple for generations of British tradespeople, has been sold after 103 years following severe financial difficulties. Discover what led to the downfall of this global icon.
US billionaire launches MAGA-style makeover of UK's TalkTV
US billionaire and former Trump adviser John Catsimatidis is orchestrating a dramatic 'MAGA-style' overhaul of the struggling TalkTV, rebranding it as Talk News. This strategic pivot aims to capture a new audience with a fresh, opinion-driven format, sign
Gwyneth Paltrow Rebrands Goop With COS At NYFW
Gwyneth Paltrow's controversial wellness brand Goop has partnered with high-street favourite COS for a surprise New York Fashion Week reveal, signalling a major strategic rebrand towards accessible, minimalist fashion.
Westminster Cathedral Drops 'Roman' in Historic Rebrand
Westminster Cathedral, the iconic Roman Catholic mother church, officially reverts to its original name, Westminster Cathedral, ending decades of confusion with its Anglican counterpart. The move reinforces its unique identity and heritage.
Parents Baffled as Mr Wolf Game Renamed 'Ms Switch'
UK parents are left confused and concerned as the classic children's game 'What's the Time, Mr Wolf?' undergoes a bizarre rebrand to 'Ms Switch', with many blaming 'woke' culture for the puzzling change.
Welsh villagers force U-turn on manor's 'English' rebrand
A powerful community campaign in Powys has triumphed, compelling a travel company to abandon its controversial decision to rebrand a historic Welsh manor with an English title after being accused of cultural erasure.
Trump Orders Pentagon Rename to 'Department of War'
In a controversial move, former President Trump signs executive order to rebrand the Pentagon as the 'Department of War', triggering bipartisan criticism and national security concerns.
Cracker Barrel's new logo sparks customer fury
Iconic US restaurant chain Cracker Barrel Old Country Store unveils a dramatic new logo, removing its famous barrel in a controversial modernisation bid that has left traditionalist customers feeling alienated and nostalgic.
MSNBC's Joy Reid blasts network rebrand for 'normalising' Trump
MSNBC host Joy Reid launches a blistering attack on her own network's controversial rebrand, accusing it of dangerously normalising Donald Trump's rhetoric and abandoning its journalistic principles for ratings.
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