Led By Donkeys Reveal Activism Secrets at Guardian Live
Activist group Led By Donkeys share behind-the-scenes details of their headline-grabbing campaigns from Brexit to Gaza. Discover their methods and future plans.
Category : Search result: brand campaigns
Victoria Beckham to sell $100m fashion brand
Victoria Beckham is reportedly planning to sell her fashion and beauty empire for an estimated $100 million. Discover the journey from financial turmoil to major profit.
Victoria Beckham Business Sale: Fashion Empire For Sale
Victoria Beckham's fashion and beauty businesses are reportedly for sale, with the brand projected to hit $100 million in net sales this year. Discover the details behind this potential acquisition.
AI Videos Become New Election Weapon in US Politics
Political campaigns increasingly deploy AI-generated videos, raising concerns about misinformation and regulation in elections. Discover how this technology is changing democracy.
Christmas Adverts 2025 Embrace Heartwarming Kindness
Major UK brands are embracing genuine kindness and emotional storytelling in their 2025 Christmas campaigns, marking a significant shift from commercial messaging to heartfelt connections.
M&S Christmas Ad Breaks Tradition with Aimee Lou Wood
Marks & Spencer's 2024 Christmas campaign features Sex Education star Aimee Lou Wood in a bold departure from traditional festive advertising, focusing on unwrapping joy rather than presents.
Coca-Cola axes 2025 Christmas trucks in marketing shake-up
Coca-Cola confirms it will not run its iconic Christmas truck tour in 2025, marking a dramatic shift in holiday marketing strategy after three decades.
John Lewis Christmas Advert 2025 Faces Backlash
The iconic John Lewis Christmas advert faces unprecedented criticism in 2025 as critics question whether the retail giant's festive tradition has become outdated and lost its magic.
Coca-Cola's AI Christmas Advert Sparks Debate
Coca-Cola's groundbreaking Christmas campaign, created entirely by artificial intelligence, divides opinion as it reimagines holiday traditions through digital innovation.
Boots' magical Christmas advert features fairytale characters
Boots transforms Christmas advertising with magical fairytale characters in their heartwarming 'The Gift of Happy' campaign, featuring beloved storybook icons celebrating the joy of giving.
Victoria Beckham's Fashion Empire Hits Record Growth
David Beckham swaps football pitches for front rows as wife Victoria's luxury fashion brand achieves record-breaking success and global expansion.
John Lewis 2025 Christmas Advert Preview
Get an exclusive first look at the John Lewis Christmas 2025 advert strategy. Discover what magical themes and emotional storytelling the retail giant is planning for next year's highly anticipated festive campaign.
Sainsbury's 2025 Christmas Advert Revealed
Sainsbury's has officially launched its highly anticipated 2025 Christmas television advertisement, featuring a nostalgic journey through British festive traditions and culinary delights that promises to capture the nation's heart.
News Corp's campaign for Australian manufacturing revival
Rupert Murdoch's media empire launches ambitious campaign urging Australia to revive domestic manufacturing, with major advertisers already signed up. Critics question corporate influence on national policy.
Mormon Church trains social media defenders
The Church of Jesus Christ of Latter-day Saints has quietly trained members to combat 'misinformation' and present a positive image of Mormonism across digital platforms, internal documents reveal.
Victoria Beckham loses Norway trademark battle
Victoria Beckham's attempt to trademark her name in Norway has been rejected after a lengthy legal dispute with a local handball star who shares her famous moniker.
Julia Roberts, 57, Defies Age in Stunning New Campaign
Hollywood icon Julia Roberts stuns fans with her ageless appearance in new campaign photos at 57. Discover how the Pretty Woman star maintains her radiant glow and what makes this photoshoot truly special.
Victoria's Secret: The shocking truth behind the brand name
Fans are reeling after discovering the unexpected origin of Victoria's Secret's famous name, debunking decades of assumptions about the lingerie giant's identity.
Meghan's American Riviera Orchard: Business Strategy Revealed
The Duchess of Sussex quietly launches new lifestyle brand American Riviera Orchard while industry experts analyse her potential fashion revolution and business strategy beyond royal life.
Richard E. Grant's remarkable career renaissance at 66
Discover how Richard E. Grant's career exploded in his 60s with fashion campaigns, major film roles, and viral moments while navigating life after his wife's tragic passing.
Guardian 2025 Upfronts: Creativity Drives Advertising ROI
Discover how The Guardian is redefining advertising effectiveness through creativity and quality journalism at their 2025 upfronts, featuring new research and innovative formats.
Meghan Markle's brand website baffles fans with error
The Duchess of Sussex's new lifestyle brand faces technical difficulties as fans discover the website domain redirects to an error page, sparking confusion and speculation about the highly-anticipated launch.
103-Year-Old Dickies Workwear Brand Sold Amid Financial Woes
The legendary American workwear brand Dickies, a staple for generations of British tradespeople, has been sold after 103 years following severe financial difficulties. Discover what led to the downfall of this global icon.
John Windle: New Labour Strategist Dies Aged 72
Tributes pour in for John Windle, the influential political strategist and key architect of New Labour's electoral successes, who has died aged 72.
Politicians in 51 nations used anti-LGBTQ election rhetoric
A major investigation by the NGO ILGA-World reveals a sharp global rise in the weaponisation of anti-LGBTQ+ sentiment as a campaign strategy during recent elections, undermining fundamental human rights.
Emma Chamberlain's Multi-Million Pound Net Worth Revealed
From viral YouTube videos to multi-million pound brand deals and her own coffee company, discover how Emma Chamberlain transformed from a teenage creator into a global business mogul and style icon.
Cracker Barrel's Logo Redesign Sparks Customer Backlash
American restaurant chain Cracker Barrel Old Country Store ignites a social media firestorm with its minimalist logo redesign. Customers accuse the brand of abandoning its heritage for a bland, corporate look.
Emma Willis Breaks Silence Over £5k Giveaway Backlash
TV presenter Emma Willis has directly addressed the furious criticism she received after launching a £5,000 cash prize draw for her wellness brand, vowing to 'do better' after being accused of being 'out of touch' with fans during the cost-of-living crisi
Shaq Launches Signature Fragrance at JCPenney UK
Basketball icon Shaquille O'Neal enters the fragrance world with a bold new signature scent, 'Shaquille O'Neal', now available exclusively at JCPenney UK. Discover the superstar's foray into luxury perfumery.
Ben & Jerry's Founders Decry Unilever Spin-Off Plan
Exclusive: Ben Cohen and Jerry Greenfield condemn Unilever's decision to exclude the iconic ice cream brand from its London listing, warning it risks destroying the company's founding ethical principles.
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