Liverpool's third kit launch divides fans
Liverpool FC's bold new third kit has been unveiled as part of a revolutionary monthly merchandise strategy, creating both excitement and controversy among the Anfield faithful.
Liverpool FC's bold new third kit has been unveiled as part of a revolutionary monthly merchandise strategy, creating both excitement and controversy among the Anfield faithful.
Sportswear giant Nike could see significant price increases for British consumers if Donald Trump implements proposed tariff policies, potentially adding hundreds of pounds to popular footwear.
Global sportswear titan Nike confirms permanent closure of multiple Sydney retail locations in strategic shift toward digital marketplace, leaving shopping districts reeling.
Kim Kardashian showcases her latest SKIMS collection with a nautical twist, donning a pirate-inspired outfit that highlights her toned midriff in a striking campaign for the brand's Nike collaboration.
Sportswear giant JD Sports issues profit warning as challenging trading conditions in North America and milder weather impact key brands.
Actress and environmental activist Nathalie Kelley has launched a blistering critique of Kim Kardashian's new Skims and Nike collaboration, branding it unsustainable 'fossil fuel fashion' and igniting a debate on celebrity responsibility.
Kim Kardashian unveils her exact fitness routine, sleep habits, and debuts her groundbreaking Nike collaboration in exclusive new interview.
Exclusive first look at England's conservative 2026 World Cup kit. Nike opts for controversy-free design following criticism of St George's Cross changes on Euro 2024 strip.
Hollywood superstar Matt Damon discloses how Ben Affleck made a stunning financial sacrifice to secure the Nike deal for Michael Jordan in their acclaimed film 'Air', showcasing their decades-long partnership.
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
Tennis star Naomi Osaka's custom-designed Nike catsuit at the US Open has ignited a fierce debate, drawing comparisons to Serena Williams's 2018 outfit and raising questions about fashion vs function in sport.
Tennis superstar Naomi Osaka made a sparkling statement on her return to the US Open, captivating fans with a breathtaking, crystal-embellished Nike outfit that lit up the Flushing Meadows night session.
Parents and headteachers across the UK are furious as Nike prioritises adult-sized trainers, creating a critical shortage of school sports footwear for children. Discover the impact on PE lessons and the growing backlash.
WNBA sensation Caitlin Clark unveils her new signature Nike logo, triggering a polarised reaction from basketball fans. Discover the design and the divided opinions.
Nike shatters back-to-school traditions by releasing miniature versions of iconic adult sneakers for children. Discover the Air Force 1, Air Max, and Dunks in kids' sizing, blending playground fun with high-fashion style.
JD Sports Fashion faced a severe market sell-off, with shares crashing over 20%, after its key supplier Nike issued a stark warning about slowing sales and a new cost-cutting plan, sending shockwaves through the London retail sector.
Controversy erupts as Nike and the Smithsonian face backlash for supporting an exhibition featuring a transgender athlete, raising debates on fairness in sports.
Rising star Ally Batenhorst dazzles in a thrilling beach volleyball match, showcasing her talent just as Nike gears up for its Olympics promotion.
Billionaire Nike co-founder Phil Knight has publicly endorsed Donald Trump for the 2024 US presidential election, marking a significant shift in his political stance.
US track star Sha'Carri Richardson, sponsored by Nike, has sparked controversy following her arrest for alleged domestic violence. Fans and critics question the brand's stance on athlete conduct.
The official England Lionesses football shirts are now up for pre-order ahead of the Women's World Cup. Don't miss your chance to support the team in style!
Nicole Scherzinger turned heads in a daring sheer catsuit at Dream Fest in Baku, proving she's still the queen of bold fashion choices.
Discover the unsettling origin story of Nike's famous Swoosh logo that has left fans stunned and questioning the brand's iconic symbol.
Major sportswear brands face allegations of unpaid overtime and poor working conditions at a London-based supplier factory, sparking calls for accountability.
Discover the best Nike discount codes and deals to save on trainers, apparel, and more. Limited-time offers for savvy shoppers!